Romeo and Juliet Compare and Contrast Essay

Nowadays, it is almost impossible to revive old traditions from the past and appreciate them in our modern and exponential times. However, there still are possibilities to cherish some of the archaic literature today that were written so long ago. Celebrated as one of the greatest dramas of all time, Romeo and Juliet depicts a tragedy of two lovers who come from feuding families. The play was first written in the 1500s by William Shakespeare. Almost four-hundred years later, the tragic play was made into a movie in 1968 by Franco Zeffirelli.There are similarities in props and scenes, and distinctions between the original play and the 1968 movie considering the moods and plot details. Either way, the play and the 1968 movie both have glorious presentations. As for the mood, there a few differences between the two versions of the tragedy. In the dialogue of marriage in the play, Romeo and Juliet are serious and sedate. In Zeffirelli’s version of the play, the marriage scene make s Romeo and Juliet to look almost like fools of young love because they are constantly kissing and giggling.In a marriage, the bride and groom are to be calm and patient because it is an important step in their lives, and the play shows this kind of character. The movie does not portray this realistic kind of character. During the â€Å"funeral† ceremony for Juliet, the Friar Lawrence made a giggle because he already knew about the secret plan. This part destroyed the sad and mischievous mood of the scene. Nevertheless, I believe the play and Zeffirelli’s movie did a great job in explaining the tragedy, but the movie could have been a lot more enticing if it weren’t for those minor slip-ups.The play also could have used some help because it felt like the characters lacked some expression unlike the movie, but I cannot criticize which one was better because the play is the way it is to be. One thing that the movie and the play collaborated together, were the prop s and scenes. Full of old-fashioned dresses and rocky buildings, both productions have a very 1500s mood. Aside from the moods of the play, some of the plot details have been left out in both the movie production and the play. The play does a good job of explaining why Romeo was upset with Rosaline.The movie-viewers are confused up to why Romeo is upset. Besides, if it weren’t for Rosaline, Romeo would never have met Juliet in the first place. I believe the wedding scene in the movie was a good choice, which wasn’t shown in the play. The viewers would be confused at a point when watching the play because they would not know if Romeo and Juliet get married or not. Zeffirelli’s movie shows the marriage scene of Romeo and Juliet which made the plot clearer. One thing that seemed constant and realistic in the movie is the number of deaths in the tragedy.The play shows the tragedy of six deaths, while the movie shows only four deaths. One of the goals that most movie -makers have in order to make a successful movie is to leave the audience on happy note and not depressed. Unlike from Shakespeare, who wanted to express dramatic, tragic, and young love, Zeffirelli did what was best for the audience and plot of the movie by decreasing the number of deaths in his production. Plus, I do appreciate the fact that the movie actually follows the play, unlike other movie productions of stories. The plot details in the scenes seemed pretty constant overall.Unable to admire obsolete literature, we often tend to forget the old saying, â€Å"old is gold. † Romeo and Juliet is a tragic play written in the 16th century by William Shakespeare. The tragedy tells a legend about two young lovers who come from long-rivaling families. In 1968, Franco Zeffirelli made this play into a movie, after realizing the beauty of this tragedy. However, there are similarities and difference between the two production like mentioned earlier. Nevertheless, the original play and the 1968 movie tend to be some of the greatest classics to be told.

Racism In America

Racism is everywhere in many different forms. I remember in 8th grade, I went to Walgreen to get some make-up products. As was just searching through the products kept see, a lady behind me. So I walked away and she kept following me, so decided to leave and as I was leaving she asked me if she could see my backpack. So I gave it to her, she thought I was stealing because I was black. And from that day on still realized that there was still racism in America. Even though racism was bad back then it is still very prevalent and one of the world's major issues.Many people are not aware of how much racism still exist in our schools, workforces, and anywhere else social lives are occurring. Between the years 1 450 though 1850 about 14 million African Americans were shipped to colonies in North America, South America and North Indies. About 90% Of these African Americans were kidnapped. And about 20-30% of them died on the route to these countries. These African American were know as inden tured servants, which were a form of debt bondage that occurred in the early years of American colonies. And in 1 628 they started to sell these African Americans like a piece of object.African men were sold for about $27 ND would serve as a slave for their entire life. Women and children would be sold for about $60. In the late 1660 the trans-Atlantic slave trade begins. And from the early 1 6th to the mid-19th century about 12 million to 13 million African Americans were taken away and sold. And in 1 787, slavery is made illegal by the Northwest Territory. A few years later in 1808 Congress bans the kidnapping of slaves in Africa. And the Missouri Compromise bans slavery north of the southern boundary of Missouri.During the slavery era which was from (1787-1863), many laws, acts, and amendments were created, some that helped slavery but many that banned it. In 1860 the Missouri Compromise was passed which prohibited the holding and ownerships Of slaves in the territory of the Unit ed States north Of the line. Also the 13th, 14th, and 15th amendments were passed which abolished slavery, made all African Americans free, and lastly allowed African American man to vote. And then in 1964, this biggest law that helped segregation in America was the Civil Rights Act of 1964.This law abolished segregation in public accommodations, public facilities, and employment. This acts helped crease the amount of segregation and racism in America. Even though there is still racism in America today. Jumping to present day, racism is still very active today because of the media. As we grow up the media becomes part of our everyday life whether we like it or not. The media is a major part of how racism is still very active in today's society. Since the early days the media has given racial labels. For example, in crime shows such as â€Å"Law and Order†, and â€Å"CSS. When you think of crime, African Americans are the ones reflected as the bad guys. And the whites are oft en reflected at the â€Å"good guy'. The directors and writers use racial stereotypes to make a more interesting story with more suspects or people to target. Most types they target blacks because it's easy to point the finger at an easy target. America sees blacks as not capable or as important as whites. Racial discriminations is a big treat in workplace in America. Though is is not as noticeable as it was in the sass's it is still very prevalent today. Studies even show people of color are the last hired, and the first fired.Even though we have Affirmative action which is used for diversity in the workplace, so hat discrimination can not be apart of the work environment. But that's not really the case owners of companies can always find away around the system. If we look at the bigger picture, in many big companies you barely see people of color as the top guy like the CEO. You always see a white man in those positions. My mom once today me that one of her friends was applying f or a job and her name was really ghetto, so you could tell that she was black. So she applied and didn't get the job.A few months later she decided to apply for the job again, with a name that you could tell was white, and she ended p getting the job. Discrimination in the workplace is still very prevalent, and although the awareness of discrimination has been increasing, some companies still face this problem. Racism has been so rampant in schools, and is expressed in many different forms. Some of the forms of racism in schools include name-calling, teasing, verbal abuse, and even bullying. Racism is experienced by all kinds of people in school. Racism in schools has a big effect on individuals, and the learning environment.Racism in schools is enhanced by discriminatory policies and practices that exist in the school system. Some of these instances are ignoring incidents of racism, being bib in disciplinary acts against students based on their race. If we look at it most teachers are middle class white women, which can cause schools to be run by their values and beliefs of their classroom. Even today, I have noticed that most private schools are prominently white. Use to attend a private school when was in middle school, and I was the only black girl in class. And many times would get ignorant remarks from the students. Member one day, I was sitting down and this girl came up to me ND asked â€Å"do you live on trees and ride elephants†. I was taken aback. Even though there is still racism in schools we have come a long one since the first desegregated school in Alabama. The â€Å"Little Rock Nine† where one first African American students to attend an all white school. Racism and unequal treatment had always been prevalent in the criminal justice system. African Americans have always been under control of the whites. The most effective way for the whites to keep that control would be though the criminal justice system.For example, in â€Å"Ho w to Kill a Mockingbird† a African American boy named Tom Robinson is accused of raping a white girl named Male Lowell. In the end the verdict, Tom was found guilty of charged. Similarly, around 1 940 a little boy names Emmett Till was murdered in Mississippi by two white man for â€Å"flirting† with one of the man ‘s wife. After Till's body was found and the two white men, Were linked to Till's body they Went on trial. The two men Were acquitted Of Emmett Till's murder. This shows the power the criminal justice system has over African Americans. This is still prevalent today.In early 2012 Traction Martin was fatally shot and killed my George Zimmerman. And in July 201 3 Silverman was found not guilty of all the charges against him. After this America was stunned many were upset and sadden. This shows that racism is very much in the criminal justice system. Lastly, racism is not only toward African Americans. Many races has experienced some type of racism. On Sept ember 1 1, 2001 four planes were hijacked by terrorist. And after that day many Middle Easterners experienced racism especially in airports. Many airports where strict on who that allowed in and out of the Lignite States.Anyone who looked Middle Eastern was examined even more than anyone else. Also on December 7. 1941 the Japanese bombed Pearl Harbor. Thus making the Unites States skeptical of every Japanese American. So they gathered all the Japanese people and put them in concentration camp. This act of racism toward Japanese was very viscous and made them feel like they didn't belong. In the end, they say you shouldn't judge a book by it's cover, yet everyday single day someone is being judged based on their skin color. Even though racism is bad, it is still being practiced in schools, workplaces, media, and the rimming justice system. Racism in America Robert Kim May 2011 Sociological Imagination Racism in America Is America in a Post Racial Era? What sort of impact does racism have in our society? In America, it's quite well known that we finally have the first black president in, it is also generally agreed upon that racism is unacceptable in society, and most of us would consider ourselves equal to one another regardless of race. Obviously, we still have people who are racist and the idea that these people will go away completely is almost unbelievable.Racism is the belief that races have distinctive cultural characteristics determined by hereditary factors and that this endows some races with an intrinsic superiority over others. And it can also mean abusive or aggressive behavior towards members of another race on the basis of such a belief. Racism means that people have negative and condescending thoughts about others based on their race. Some of the most infamous acts of racism in the United States occurred in the 1800s and 1900s which involved the discrimination against Indians and African Americans.In the 1800s, Americans believed that the Native Americans should be removed off their land or forced to assimilate into American society. The many Native Americans who chose not to assimilate were forced off their land into â€Å"reserves† so they would remain separate from society. â€Å"The concept became policy in 1825, with the creation of an Indian Country between the Red and Missouri Rivers†¦ followed by the Removal Act of 1830, leading to the relocation of many eastern tribes.Continuing non-Indian expansion, however, caused the so-called â€Å"permanent† Indian Territory to dwindle in size† (Waldman, Carl). The removal act attempted to remove Indians off their land and segregate them from each other and then, â€Å"The difference was that instead of one large Indian Country, lands were divided up piecemeal, with tribes confined to separate parcels with specific boundaries † (Waldman, Carl). And because of these acts, American Indians started to fight back for their land and their rights, which led to several American Indian wars.Eventually, American Indians were pushed so far away from society that they appear today as almost non-existent. It's very rare nowadays to meet a legitimate Native American because of these acts of discrimination against their race. The other well known historical event involved the African Americans in America who were discriminated against harshly, considered as property, and used primarily as slaves. Slavery was based on racist beliefs and thoughts that African Americans were inferior to white Americans. The three-fifths clause is the most infamous part of the Constitution in so far as black Americans are concerned. This is because it formalizes racism and white supremacy in the document, reflecting the debased, dehumanized status of African peoples in the minds of the Constitution's framers† (Smith, Robert). This act was used for political reasons in order to account for how many African people are living in the United States so that they could be taxed and represented in congress.This just shows that even the government believed that racism was acceptable and they were barely considered people. Southern states believed that these slaves were considered property and didn’t want to include them as part of the population, but for political purposes, congress wanted to add them into the count in population for political power. Racism has probably impacted African Americans the most because of how much they had to suffer during the time of slavery. Even still today, African Americans suffer from some forms of racism.After African Americans were freed from slavery and considered as â€Å"equal† citizens, no one would accept them as equal and they were still being discriminated against. African Americans were still being mistreated, terrorized against, and unable to participate in the same schooling or education as white Americans. African Americans weren’t considered equal and because of racism, people still thought of them as inferior and unequal just because they believed that they were born and meant to be servants.Even the government refused to accept African Americans as equals and the government created laws to restrict the rights of African Americans so that they wouldn’t be able to interact in society equally. After segregation had finally ended, African Americans were considered equal in society and are able to live without as much discrimination against them. We are not yet in a Post Racial Era because racism and race are still playing a role in our judgment and categorization of how we interact with other people.Barrack Obama is the first and only African American President to sit in office, even with America accepting and voting in the first non-white President, there are still many issues with racism in the United States. We are not in a Post Racial Era because people still have hatred against other people solely based on race and although they may not be able to express their ideas publicly, it still exists in people’s minds and their actions may even reflect those thoughts. Bibliography Smith, Robert C. â€Å"three-fifths clause in the U. S. Constitution. Encyclopedia of African-American Politics. New York: Facts On File, Inc. , 2003. African-American History Online. Facts on File, Inc. http://www. fofweb. com/activelink2. asp ItemID=WE01&iPin=EAAP0399&SingleRecord=True  (accessed April  25,  2011). Waldman, Carl. â€Å"U. S. Indian policy: Removal and reservations. † Atlas of the North American Indian, Third Edition. New York: Facts On File, Inc. , 2009. American Indian History Online. Facts On File, Inc. http://www. fofweb. com/activelink2. asp ItemID=WE43&iPin=ind5509&SingleRecord=True  (accessed April  25,  2011). Racism In America Racism is everywhere in many different forms. I remember in 8th grade, I went to Walgreen to get some make-up products. As was just searching through the products kept see, a lady behind me. So I walked away and she kept following me, so decided to leave and as I was leaving she asked me if she could see my backpack. So I gave it to her, she thought I was stealing because I was black. And from that day on still realized that there was still racism in America. Even though racism was bad back then it is still very prevalent and one of the world's major issues.Many people are not aware of how much racism still exist in our schools, workforces, and anywhere else social lives are occurring. Between the years 1 450 though 1850 about 14 million African Americans were shipped to colonies in North America, South America and North Indies. About 90% Of these African Americans were kidnapped. And about 20-30% of them died on the route to these countries. These African American were know as inden tured servants, which were a form of debt bondage that occurred in the early years of American colonies. And in 1 628 they started to sell these African Americans like a piece of object.African men were sold for about $27 ND would serve as a slave for their entire life. Women and children would be sold for about $60. In the late 1660 the trans-Atlantic slave trade begins. And from the early 1 6th to the mid-19th century about 12 million to 13 million African Americans were taken away and sold. And in 1 787, slavery is made illegal by the Northwest Territory. A few years later in 1808 Congress bans the kidnapping of slaves in Africa. And the Missouri Compromise bans slavery north of the southern boundary of Missouri.During the slavery era which was from (1787-1863), many laws, acts, and amendments were created, some that helped slavery but many that banned it. In 1860 the Missouri Compromise was passed which prohibited the holding and ownerships Of slaves in the territory of the Unit ed States north Of the line. Also the 13th, 14th, and 15th amendments were passed which abolished slavery, made all African Americans free, and lastly allowed African American man to vote. And then in 1964, this biggest law that helped segregation in America was the Civil Rights Act of 1964.This law abolished segregation in public accommodations, public facilities, and employment. This acts helped crease the amount of segregation and racism in America. Even though there is still racism in America today. Jumping to present day, racism is still very active today because of the media. As we grow up the media becomes part of our everyday life whether we like it or not. The media is a major part of how racism is still very active in today's society. Since the early days the media has given racial labels. For example, in crime shows such as â€Å"Law and Order†, and â€Å"CSS. When you think of crime, African Americans are the ones reflected as the bad guys. And the whites are oft en reflected at the â€Å"good guy'. The directors and writers use racial stereotypes to make a more interesting story with more suspects or people to target. Most types they target blacks because it's easy to point the finger at an easy target. America sees blacks as not capable or as important as whites. Racial discriminations is a big treat in workplace in America. Though is is not as noticeable as it was in the sass's it is still very prevalent today. Studies even show people of color are the last hired, and the first fired.Even though we have Affirmative action which is used for diversity in the workplace, so hat discrimination can not be apart of the work environment. But that's not really the case owners of companies can always find away around the system. If we look at the bigger picture, in many big companies you barely see people of color as the top guy like the CEO. You always see a white man in those positions. My mom once today me that one of her friends was applying f or a job and her name was really ghetto, so you could tell that she was black. So she applied and didn't get the job.A few months later she decided to apply for the job again, with a name that you could tell was white, and she ended p getting the job. Discrimination in the workplace is still very prevalent, and although the awareness of discrimination has been increasing, some companies still face this problem. Racism has been so rampant in schools, and is expressed in many different forms. Some of the forms of racism in schools include name-calling, teasing, verbal abuse, and even bullying. Racism is experienced by all kinds of people in school. Racism in schools has a big effect on individuals, and the learning environment.Racism in schools is enhanced by discriminatory policies and practices that exist in the school system. Some of these instances are ignoring incidents of racism, being bib in disciplinary acts against students based on their race. If we look at it most teachers are middle class white women, which can cause schools to be run by their values and beliefs of their classroom. Even today, I have noticed that most private schools are prominently white. Use to attend a private school when was in middle school, and I was the only black girl in class. And many times would get ignorant remarks from the students. Member one day, I was sitting down and this girl came up to me ND asked â€Å"do you live on trees and ride elephants†. I was taken aback. Even though there is still racism in schools we have come a long one since the first desegregated school in Alabama. The â€Å"Little Rock Nine† where one first African American students to attend an all white school. Racism and unequal treatment had always been prevalent in the criminal justice system. African Americans have always been under control of the whites. The most effective way for the whites to keep that control would be though the criminal justice system.For example, in â€Å"Ho w to Kill a Mockingbird† a African American boy named Tom Robinson is accused of raping a white girl named Male Lowell. In the end the verdict, Tom was found guilty of charged. Similarly, around 1 940 a little boy names Emmett Till was murdered in Mississippi by two white man for â€Å"flirting† with one of the man ‘s wife. After Till's body was found and the two white men, Were linked to Till's body they Went on trial. The two men Were acquitted Of Emmett Till's murder. This shows the power the criminal justice system has over African Americans. This is still prevalent today.In early 2012 Traction Martin was fatally shot and killed my George Zimmerman. And in July 201 3 Silverman was found not guilty of all the charges against him. After this America was stunned many were upset and sadden. This shows that racism is very much in the criminal justice system. Lastly, racism is not only toward African Americans. Many races has experienced some type of racism. On Sept ember 1 1, 2001 four planes were hijacked by terrorist. And after that day many Middle Easterners experienced racism especially in airports. Many airports where strict on who that allowed in and out of the Lignite States.Anyone who looked Middle Eastern was examined even more than anyone else. Also on December 7. 1941 the Japanese bombed Pearl Harbor. Thus making the Unites States skeptical of every Japanese American. So they gathered all the Japanese people and put them in concentration camp. This act of racism toward Japanese was very viscous and made them feel like they didn't belong. In the end, they say you shouldn't judge a book by it's cover, yet everyday single day someone is being judged based on their skin color. Even though racism is bad, it is still being practiced in schools, workplaces, media, and the rimming justice system.

Youtube-The Democratization of Art Essay Example | Topics and Well Written Essays - 750 words

Youtube-The Democratization of Art - Essay Example It provided various benefits to people. It served as a way to communication and knowledge among people. The trends of a country keep on changing; similar to that effect of mass communication has changed the history and past trends of pop culture. People are moving more towards internet, mobile, websites for social gathering and information. Presently, every individual have considered it to be a popular culture to join other groups through face book, twitter, creating blogs and promoting their opinion by uploading videos. 1.2 Contemporary pop culture Pop culture is the combination of perspectives, ideas, attitudes, images and other such things, which is an informal consensus of our culture, mainly western culture of 20th century. It also reflects the past trends as well as the trends of 21st century. It is heavily influenced by mass media. It is the only factor which affects culture of the society. Perception of people keeps on changing due to the influence of mass media. Various new ideas of mass media affect attitude and perception of the society. Though it has been adopted very frequently, there has been vast criticism on it from various sources mainly from countercultural and religious groups. Pop culture began by providing a meaning of culture to lower classes; this usage was established in antebellum period. 1.3 Changes in the cultural landscape There has been a drastic change in the cultural landscape of every country due to mass communication and media. ... Folkfores are going more towards commercial elements on face book, twitters, blogs, YouTube etc. This change in culture has not only affected individuals but as well as business sectors. Industries are using these websites to attract customers rather than preferring traditional promotional methods. The belief and opinions based on society, cinemas, social gathering is gradually fading away and people are dependent more on portable facilities of websites. 1.4 Current trends Current trends of culture are mainly affected by mass communication which is mainly originated from United States. Pop culture was abbreviated in the late dates of 1960s. Though there have been many changes in the cultural trends since last decades. Culture has been greatly influenced by changing evolution of mass media. Presently, people prefer to adopt face book, YouTube, blogs and twitter. It has become a popular culture among people for socialization. Presently mass media have been characterized in seven branch es i.e. internet, television, print, mobile phones, radio, cinema and recordings. Out of these people are more addicted towards internet and mobile phones. Internet media have provided the facility of websites such as face book, YouTube and twitter, blogging etc. because of this reason presently organizations are focusing in having their outlets on web. Another current trend which has been facilitated thorough websites is online shopping. People consider it one of the most popular cultures to do shopping online rather than visiting places. This changed trend has affected all generation’s even teenagers by offering various online games through internet. One of the current culture businesses have adopted is using twitter in order to promote companies

Various marketing strategies Case Study Example | Topics and Well Written Essays - 2000 words

Various marketing strategies - Case Study Example This process starts with a Futuristic Environmental Scan and defines the ideal vision in terms of mission, values and end outcomes that the organization wishes to set for itself. Only after the statement of such Ideal Future a Current State assessment based on SWOT(Strengths, Weaknesses, Opportunities and Threats) is taken up to identify the gaps and make marketing strategies to close the gap(s).As a result of subscriber clients adopting this model it was found that clients began developing competitive edge and the organization was much clearer on what their competitive "positioning" in market place was and found themselves moving positively in that direction, to the delight of their customers(Haines,2004).Thus this process leans directly into the process of competitive marketing strategy making as it includes environmental scan both-present and future and enables movement in the desired direction.Types of Competitive Marketing Strategies The generic competitive marketing strategies and their standard objectives have abounded in literature and often include the following: (a) Overall Low-Cost Leadership Marketing Strategy: Its primary object is to find a sustainable cost advantage over rivals, using lower-cost edge as a basis either to under-price rivals and reap market share gains or earn higher profit margin by selling at going price. (b) Broad Differentiation Marketing Strategy: Its primary objective is to incorporate differentiating features that cause buyers to prefer firm's product or service over rival brands. Looking on the obverse side it implies that an organization must..."The airline industry is, by its very nature, a service industry. In a free market, the success or failure of an individual airline is largely dictated by the quality of the service it provides" (Harvard Business School, 1989).Its differentiation strategy began with the immense popularity of The Singapore Girl marketing icon. This icon evoked an awareness of warm Asian hospitality and courtesy's backed this up with its very efficient service standards and already had a winning combination on hand. However it ventured into a fairly elaborate differentiation strategy to address the changed needs of new clientele. This differentiation took the form of: - the introduction of gourmet cuisine in-flight dining with vastly improved servings for economy class passengers as well, - hiring top of the line culinary experts' panel to train chefs and execute quality checks with a future vision to make its in-flight food an industry benchmark, - multi million dollar cabin revamp with first-class cabins coming with an ambience of a mini-suite in a luxurious hotel and details covering the entire distance from custom-built seats to cashmere blankets, - launch of its Frequent Flyer Programme(FFP), KrisFlyer, - as the bulk of SIA clientele are non-Singaporeans specific trainings were organized for SIA crews to enable them to be conversant with and make announcements in the languages of the countries to which they flew.

The effects of Strategic marketing on Business performance Dissertation

The effects of Strategic marketing on Business performance - Dissertation Example But this study will show that it is a much broader aspect with different factors acting to develop strategic marketing and which affects the overall performance of a business organization. Acknowledgements I am thankful to all my faculty members, colleagues and institution for giving me an opportunity to study the process of Strategic Management and analyze them in the context of real life scenario. I am also especially thankful to my supervisors for their timely advice, feedbacks and tips which aided me in improving upon my work and remain punctual in the agreed scheduled deliveries of dissertation chapters. Table of Contents Page No. Abstract 2 Acknowledgement 3 1. Introduction 6 1.1   Background 6 1.2   Aim and objective of research 11 1.2.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Aim of the study 11 1.2.2 Objective of the study 12 1.3 Scope of the study 14 1.4 Key Concepts 15 1.5 Structure of the thesis 20 2. Literature review 21 2.1   Strategic marketing 21 2.2   Marketing capabilit ies and assets 33 2.3 Business Performance Measurement 36 3. ... Discussion and Conclusion 54 6. References 58 7. List of Figures 7.1 Figure 1 20 7.2 Figure 2 21 7.3 Figure 3 27 7.4 Figure 4 28 7.5 Figure 5 31 7.6 Figure 6 32 7.7 Figure 7 33 7.8 Figure 8 35 7.9 Figure 9 38 7.10 Figure 10 56 1. INTRODUCTION 1.1. Background Marketing is one of the most significant factors of the business and in the book Practice of Management Drucker wrote, â€Å"There is only valid definition of business purpose to create a customer†¦[Therefore], any business enterprise has two -- and only these two – basic functions: marketing and innovation. They are the entrepreneurial functions. Marketing is the distinguishing, the unique function of the business.† (Silk, 2006, p.vii) So it is evident, for outperforming competition and taking accurate marketing decision, every company requires good marketing knowledge. An organization’s product positioning and services depend on the performance and implementation of intellect and good strategic plans. This can be explained simply by the statement about marketing management provided by Moore and Pareek (2009, p.7) â€Å"in business, marketing has two aims. The first is to attract new customers by highlighting the potential value of a good service. Getting customers is an active process, meaning the business must solicit the customer; rarely do customers come to business. The second aim is to retain customers by continually meeting and surpassing the customer’s satisfaction with the products.† (Moore & Pareek, 2009, pp.7-8) In the present era, market has become highly competitive. In this competitive market, a strategy is needed to offer product or service which will do better than the competition. In this context Kenechi

MIS - Global Projects Research Paper Example | Topics and Well Written Essays - 750 words

MIS - Global Projects - Research Paper Example Oracle Corporation is ranked at position three in terms of earnings in the global software industry. The most common software products from the company include its supply chain management, customer relationship management, and enterprise resource planning software (Monk and Wagner, 2012). SAPAG is a German multinational company that is considered among the largest software companies in the World. The company mainly specialises in creating software solutions that help companies run their core functions in a much better and efficient manner. The company is revered for its enterprise resource planning software, the SAP business warehouse, the SAP business object software, and the SAP HANA (Monk and Wagner, 2012). Considering that Dual-Tech Inc specialises in the distribution and selling of electrical appliances it means that it is more likely to handle contracts and projects that are based in overseas markets and therefore, the business in general and the management team will need certain business software applications in order to smoothly run their global projects. One of the business considerations that Dual Tech’s CIO would take into consideration while deciding between Oracle and SAP solutions for global projects is the cost associated with each solution. Since businesses are inclined towards, reducing cost whilst maximizing profits it is widely expected that the management would advocate for cheaper solutions. In the survey conducted by Krigsman (2012) it was noted that SAP solutions are usually expensive and hence the reason why despite being frequently short listed in most tenders compared to Oracle and Microsoft dynamics they are rarely chosen by the buyers. Therefore, SAP will be costly to Dual-Tech Inc but the CIO will make his selection considering other factors as well. The management will consider the usability of the two software solutions or the

To develop creative solutions to a brief including analysis of Research Paper

To develop creative solutions to a brief including analysis of effectiveness - Research Paper Example The beauty of this industry is that along with tourism, it combines a number of professions in it (Walker, 2007), making it good for the economy and for employment. People stay in hotels because they are far away from their home, or they are living in a country, that is not their home country. When a person thinks about a hotel, it can conjure up exciting images. Hotels are often thought to be busy areas filled with people all around the world, especially business people and celebrities in order to pass their holidays or meetings (Bardi, 2003). The industry hires large number of skilled, unskilled and semi skilled workers to work, and because their work is to provide service, they need to teach some essential points to unskilled labors before hiring (Tanke, 2000). Adventurous people, when travelling, often need luxurious places to pass their traveling times. Because of the in comfort desired by people while traveling, hotel owners and designers tried to make places where people could come and rest without stress. As a consequence they made hotels for the betterment of people traveling from other countries for various purposes (Andrews, 2007). Hotels today are often called â€Å"home away from home† and people can stay in them for many different lengths of time, from a few days to many months. EXECUTIVE SUMMARY Hotel America is a mid-sized hotel chain which is one of the top ten hotel chains of America. During the last quarter of 2001, this hotel started to experience a decline in occupancy rate. There are certain factors attached with this decline. It is not just the case of this particular hotel chain. Rather, all the hotel industry is on a decline. The executive leadership hopes to improve the occupancy rate and this report was prepared to analyze the data available and devise the strategies to help the management. An analysis of the data found that there were certain internal factors as well as external factors that contributed to this downturn. Exter nal factors included the incident of 9/11 and the recession of America, both of which decreased patronage to hotels, and numbers of people travelling in general. Internal factors included a list of things like negligence of the management to maintain the bathroom or other facilities and to see whether the bed provided was comfortable. Another issue was the rude attitude of the staff which offended the customers. The staff coordination must be to a high standard, and there must be no conflict between the staff members because this will give a bad impression to the hotel customers (Sonnenstuhl, 1990). The location of many of the hotels and the unavailability of suitable transportation also had negative impact leaving many customers were unsatisfied. Special facilities and features were also looked upon. When people live in hotels in countries that they are foreign to, they often look at hotels for long term accommodation, however, the rent must be according to the facilities provided (Robinson, 2009). The most effective point towards a successful hotel is goal congruence (Goldsmith, 2002). Within the location category, the closeness to downtown and commercial areas was what the customer desired. Within the special features category, the presence of restaurants, business lounges and clubs gave a positive impact. Of the communication category the main desires were the provision of facilities like telephone and internet access. Based upon the analysis, this report gives recommendations such as: ensuring proper

HealthCare Reform in the United States Research Proposal - 1

HealthCare Reform in the United States - Research Proposal Example Based on the study conducted by the Pacific Institute on Research and Evaluation (PIRE) in 1999, almost 3,500 deaths are caused by drinkers of below the age of twenty one every year (STATS, 2005). In fact, the Ministerial Council on Drug Strategy (2001) reports that approximately 70% to 80% of road accidents occur due to alcohol consumption amongst youngsters below the age of 25. Thus, evaluation needs to be conducted to review the existing policies and come up with sound measures that would cut across the policy criteria effectively to address the teen drunk-driving fatalities problem. According to the Ministerial Council on Drug Strategy (2001), alcohol product pricing has an effect on the rates of the consumption of alcohol in the society. Studies have demystified that if all other factors are held constant, alcohol price increase in general results in a decrease in alcohol consumption, and the opposite is true. The regimes of taxation are a platform from which alcohol price can be influenced. Most governments use their political autocracy for raising revenue to fulfil its goals of protecting the freedom and wellbeing of the citizens. Generally, the revenue comes from taxes. Alcohol is a significant source for raising government revenue in most countries. The benefits of increasing taxation on alcoholic beverages lie on the basis of public health view. Taxing alcohol as a measure of policy is relatively elementary and acceptable by the government who obtain revenue from it to fulfil its mandate of satisfying public needs. Through making the alcoholic drinks more expensive, there would be a decrease in per capita consumption and this would in turn reduce the problems associated with it. From a public health perspective, taxing alcoholic drinks would prevent both social and health problems and minimize alcohol-based burden on society. Thus, aside from just curbing drunk-driving

Access to E-Mail Essay Example for Free

Access to E-Mail Essay Traditionally, the standard of evaluation an administrative law judge might use when determining the importance of an error was the question of intent. If the person committing the error had no intent to cause harm, the additional evidence provided to the law enforcement agency would likely remain inadmissible, but there would be no penalties to either the provider of the information or the law enforcement agency receiving it. In fact, in not too ancient American history, the extra information would have been viewed as a bonus for the law enforcement agency and the discussion would have stopped there. However, in more recent cases, the court has placed a new set of restrictions and responsibilities on the law enforcement agency, possibly to the detriment of law enforcement. The best example of this new anti-law enforcement attitude is evidenced in Eric Lichtblau’s New York Times article â€Å"F. B. I. See more:  Capital budgeting essay Gained Unauthorized Access to E-Mail†. The article firmly places the blame for the mistake on the internet provider and yet expects the FBI to correct the mistake. â€Å"Marcia Hofmann, a lawyer for the privacy foundation, said the episode raised troubling questions about the technical and policy controls that the F. B. I. had in place to guard against civil liberties abuses. â€Å"How do we know what the F. B. I. does with all these documents when a problem like this comes up? † Ms. Hofmann asked. † (Lichtblau, 2008). The author likens the mistake to the FBI receiving a warrant to search one apartment and the landlord mistakenly giving them the keys to the whole building, but the problem with that analysis is that in this case, the FBI did not immediately know it had been given a master set of keys. Perhaps more appropriately would be to say that the FBI had permission to search a single book in the library and the librarian provided them with every book in the library. Somehow, privacy activists are claiming that the FBI must have a policy in place to prevent the mistake in the first place and clean it up when it does happen. Hofmann specifically questions how the FBI was disposing of the documents and there is a legitimate question there; however, the article misses the point and creates an administrative law nightmare for the bureau and subsequently for all law enforcement agencies. By implying that the FBI is somehow responsible for the manner in which other comply with search warrants, the newspaper article is promoting a significant shift in the administration of the law. Instead of simply asking law enforcement to be able to investigate crime and enforce that aspect of the law, we are asking them to act as administrators of the law as well. Though the title law enforcement does imply that they should be responsible for the administration of court orders including warrants, this new approach seems to blur the line between the court and the investigating agency, making it that much more difficult for the investigators to do their jobs. In the American tradition, with common law as its backing, law enforcement traditionally has served to enforce the compliance with administrative orders (like search warrants) only when the person responding to the warrant has refused to comply with the court’s orders. Now, with issues like the one discussed in this article, it appears that the focus may be changing and law enforcement may be charged with determining how well the respondent complies with the warrant as well. Though this initially will mean more work for the agency, as in this example, the FBI would need to ascertain that it received only the information in the search warrant, this could spell problems for civil rights down the road. If the law enforcement agency is now defining the degree of compliance with a search warrant, it is completely plausible that a future agency could demand more information than the warrant initially authorized and with the right judge, could justify whatever actions they took to get the information. The erosion of individual rights begins when we move away from judicial review of search warrant compliance and place it in the hands of law enforcement. Works Cited Lichtblau, Eric. â€Å"F. B. I. Gained Unauthorized Access to E-Mail†, New York Times, February 18, 2008. Available at: http://www. nytimes. com/2008/02/17/washington/17fisa. html? ex=1203829200en=58b05e0425027b1bei=5123partner=BREITBART, Accessed march 5, 2008.

Groupon Case Study Essay Example for Free

Groupon Case Study Essay Groupon has grow from 400 subscribers to 60 million subscribers world wide within five years, it’s fastest growing company in history. Groupon stands for group coupon that requires certain amount of subscribers to sign up for the deal. Moreover, there is a daily deal for local or national business, people can easy to use and redeem, so it raises the possibility for people to sign up. Furthermore, the most significant thing that Groupon is running based on the Internet, so it’s easy for people to discover and shop. Wherever the people are, they can just use their smartphone to check if there has any deal near them. 2. The Groupon Promise is an important rule for customer. Customer can return any Groupon they purchased if they don’t feel satisfied with the products, even if they used, there is no question ask. Therefore, people don’t need to worry about whether they will waste their money if they buy the products they don’t like. There is no risk taken for any customer. 4. There are possible psychological and sociological influences the Groupon consumer purchase decision process. Due to the recession, people have tried to save money, so people who are interested in other coupon websites, they may be also interested in Groupon. Moreover, after customers have used Groupon for several times, Groupon have begun personalizing deal for their customers. This process offers deals for customers that they are more likely to be interested in and purchase. Furthermore, every deal on Gropon websites will show customers how many other customer have purchased, so people won’t think they are the fist person to try the product, and take the risk. When customers see there are a lot of people buying this product, they may think it may be a good product, and I should get one. It enhances the customers to purchase, and quantity that company sells. 5. There are three challenges for Groupon in the future. First, there are customers who are dissatisfied with Groupon, or buy the Groupon and never use it. They are looking for regular customers. In order to solve this issue, I think Groupon need to evaluate the reason why people are not satisfied with their products. They need to control the quality they sell because it can affect or even ruin their reputation. Second, Groupon has difficulty on growth in the USA. There are more deals in US, but they don’t have many customers in here. I think Groupon need to discover what people really need to raise the sale in US. Even though they have more customers abroad than here, US citizens still have a stronger buying power than other countries. Finally, Groupon are competing with other coupon websites. I think Groupon need to keep their current customers by personalize their deals, and sending any promotion if customers have spent certain amount of money. Also, they need to attract more new customers such as giving a coupon, so people can use a free coupon to buy a coupon or products. No mater those customers will be regular customers or not, when they start to use a free coupon, they start the business with Groupon, and they are potentially be the regular customers in the future.

Case Study Crossing The Chasm Marketing Essay

Case Study Crossing The Chasm Marketing Essay Crossing the Chasm by Geoffrey A. Moore is one of the most authoritative books on high-tech marketing, and best-selling book of the influential business publishing houses Business Week. It is dedicated to marketing and sales of high-tech products for the mass market and related issues. In particular, the author argues that early and major high-tech product markets are divided by a gap or chasm, and all the forces of high-tech enterprises should be directed on overcoming it. The existence of the chasm is determined by the significant differences between the participants in early market (technology enthusiasts and visionaries) and the participants of the mass market (pragmatists). Tips for overcoming these differences, correct positioning and the correct choice of market segments all these can be found in Geoffrey Moores Crossing the Chasm (1991). Generally, if one has read Geoffrey A. Moores book, one has probably learned the main lesson: shifting from one segment of product life cycle to another, the company risks falling into a deadly trap. Crossing the Chasm is actually talking about changing the type of market (from One-For-All to All-For-One), in which companies are functioning. Such changes happen all the time, and the task of a good manager is to know about them and manage them. At first, when the software or complex computer products are at the stage of development and first tests, and are claimed only by fans or advanced industrial customers, we have the All-For-One market. In this market, the seller must do everything possible to meet the demands of individual customers. For the cycle of complex products creation, this first stage is factually the time for finding the few who will see something valuable for oneself or ones business in the new product. They will be ready to suffer disadvantages of the product as long as the seller (the creator) is surrounding them by additional services (like delivering defective parts, creating missing programs, etc.). It is clear that in this cycle stage, the seller cannot satisfy thousands or millions of users (Moore, 1991). As soon as the goods are ready to meet the mass market, the situation changes. Now, it is necessary to respond to any reaction of the first buyer, and make millions of people who know nothing about the product invest into the packaged solution. One should understand that its impossible to sell the products unless they meet customers needs. But having created such, there is no other way, but to make customers buy these goods through advertising pressure, promotions in stores and so on. Finally, we get the One-For-All market. As rightly written by J. Moore (1991), this market uses completely different laws from the All-For-One market. Buyers do not want the anticipatory care, but guarantees that it works for others. They are not interested in adjustment of the product on demand, but a stable operation or a non-stop service center. They do not want to boast that they bought something no one has, but be sure that they will not be fired because of that purchase. In general, the One-For-All market is a mass market with all the consequences connected with it. Moores main merit for the developers of all new products is the formulation of the phenomenon of the chasm that lies between the different psychological types of consumers, the product meets moving along the life cycle curve. Through the images of innovators, followers and conservatives, who face the goods in turn, Moore (1991) showed why the success of the product within one audience means nothing to another one, and therefore, why a successful product actively spinning up can suddenly stop in its development, or even disappear from the sight. In addition to the revolutionary idea of the abyss, Moore (1991) has formulated a lot of other ideas deserving individual pedestal. Its in his work that we can find one of the first references to such a phenomenon as the ecosystem of the product; the reasoned conviction to why the main reference for decision making should be based on informed intuition, rather than quantitative research; and niche strategies of market penetration. Moore (1991) predicts that in future, the markets skeptics and conservatives (and not innovators, as it has been commonly believed until now) should become a major battleground for technology companies, and also suggests what should be the main weapon of this struggle for the audience. However, far not every change creates a chasm. For example, the juice from PepsiCo for teenagers is a new idea, but it does not require a new type of refrigerator or new glasses. The criterion for classification of the product to a model of the chasm is the effect of interruptions caused by its appearance on the market. If a new product makes people refuse their habits and change their behavior model, then it surely faces a chasm in the market, because despite all the advantages, its adoption requires sacrifice. Here the gap occurs: some enthusiastically adopt the technology, and others equally strongly reject it. The chasm appears in any community, which, having faced discontinuous innovation, breaks up into groups of early adopters, pragmatists, late followers and skeptics. Thus, when a company buys a new technology, therell definitely be a chasm, first of all, among companys staff: some are willing to accept it, others do not. What should be done in such a situation? Moore (1991) argues that skeptics should simply be told that this technology can solve the problem they cannot solve in any other way. But if it is quite easy to overcome the gap within the company, the chasm in the market carries much higher risks. The chasm also occurs when new resources appear. The reason for the chasm in the computer market was that the chips became faster and more powerful; it allowed creating products that previously could not have been even imagined. Todays interest in alternative energy reminds the computer industry 30-40 years ago. The interruption effect is explicit here. For example, a very traditional sector, the automotive industry, for a long time was very conservative. However, in the 1990s it began progressing. An attempt to bring to market electric car was unsuccessful. But hybrid cars that use both gasoline and electric motor seem to have managed to overcome the chasm. According to Moore, the best indicator of the industry moving over the chasm is a community of venture capital (Moore, 1991). In general, in the IT field the support for new products have become the so-called visionaries. Occupying high positions in their companies, they are interested in competitive advantages of the new technologies. This category of customers helps young companies to cope with the chasm. But in the FMCG-market there are no such characters. So, what should the small companies do with innovative ideas for consumer markets? According to Moore, the chasm models can be applied to consumer markets only with serious reservations. These are very conservative markets, here the gap between the wealthy few visionaries and the rest of the audience is almost insurmountable. There is a notion of enough, the main barrier to interrupting innovations in consumer market. It strives to ensure that innovations are not interrupting; it makes them less daring trying to simplify them. Business will overcome the chasm, if it gives the opportunity to solve problems. But there is no competition between the custom ers in the store, you cannot help the customer to solve a problem with your change. The only way to success in consumer market is not to create gaps (Mohr, 2000). However, what to rely on, starting the process of overcoming the chasm? Moore writes that the quantitative analysis cannot help, because it requires facts, and facts appear when something happens. Therefore, the results of quantitative market research are completely useless for predicting of how the product will overcome the chasm. Businessman needs a model for the future. He should be able to rise above the business process and detect the sample. None of the life situations may be exactly taken for the sample. To determine whether this model is sufficient for the situation, can it be put as basis for future actions, or it is the wrong model and it should be eliminated, one should have informed intuition. None of the cases of quantitative analysis changes the model, but it is needed, because the world is constantly changing. High-tech companies, which have to overcome the chasm, in fact, create it themselves. On the one hand, it would be advantageous to choose the expectant tactics and to watch other fall into the chasm, but on the other hand, attitude to chasm depends on the size of the company. If it is small, it tends to pass the chasm as soon as possible not to let big companies to grab them while they are fixed on the other side. For big companies, on the contrary, it is advantageous to use the expectant strategy. Large companies are not inclined to engage in interrupting innovation within themselves. But they can buy companies that overcame the chasm, and raise them to a new level (Mohr, 2000). A good example: Apple invented graphical computer, and Microsoft waited a bit and captured the market. However, Moore (1991) believes that the rule running that in order to succeed in the technology market, one must first capture a niche, is not absolute. The opposite situation is often observed: the winner in the mass market is not the winner of a niche. Niche market surely does not always lead to the capture of the major one, but at least allows entering it. Typically, a young company dealing with technologies initially has few buyers who cannot provide it with a steady income. But until the company has a loyal group of buyers, it shouldnt even try to enter the prime market. The company finds itself in the conditions of fighting for each sale, but when a niche market is captured, the company can be considered successful. The purchase of a new product ceases to cause a surprise among major players. Thus, a niche market is the gateway to the core market; and if the company wins there, a number of new niches are formed around it and finally, the company will be with higher probability successful in them. At the same time, Moore (1991) says that the chasm is difficult to predict. Most often, companies find it only when they stand over it. So, what decisions should be made in this case? According to G. Moore (1991), if a company has found itself hanging over the abyss, the best solution is to retreat. When the product is too immature and cannot bridge the gap, it is necessary to postpone the work on it until better times; otherwise it will drag the whole company into this chasm. The company can also try to become a consultant or service company. After all, it still has ideas beside the product. Instead of selling a product, the company can personalize the technology for the solution of each specific task, and thus selling not products, but projects. However, in this case, all the people who cannot be engaged in consulting services (administrative and technical staff, product sales managers, marketers) are to be downsized. Attempts to cross the chasm actually create chasms within the organization itself, presented by the conflict between start-up generation and generation of mature business. Often, companies have to sacrifice the creators of the technology for the sake of survival. This may seem unfair, and when the market is at an early stage of development, the leader really must be a fan of the technology, attracting a certain type of customers (fans). But when the chasm is overcome, the company needs other customers pragmatists. And here it becomes clear that visionaries cannot find common language with them and begin to push the company back into the abyss. At this stage, the company has to change its leaders: most often, they become technical directors, as technological vision is required even in the mature market. Thus, though the main objects of desire of IT companies have always been buyers-innovators, already in the early 1990s Moore claimed that that the conservatives are the future of the IT market. Today we see how the compass of many technology companies turns in their direction. The whole point is that the conservatives are afraid of the responsibility for the new technology. They are happy to use it when it runs by itself. Therefore, in the mature market conservatives are the most fertile audience, they are very loyal to products they purchase. Most buyers of FMCG-market are very conservative in giving preference to one and the same brands (Mohr, 2000). For example, today most buyers choose cell phones by their color and shape, rather than because of technical characteristics, although until recently these people did not believe in the usefulness of the phone and basically did not buy it. Selling products to conservatives, companies face the fact that at this stage all the technologies are similar and competitive differences are minimal. Companies still have to be creative in design, small modifications, and service development. This seems to be a paradox: conservatives need to sell creatively. On the other hand, according to Moore (1991), the fact is that the process of innovation does not end after overcoming the chasm, but simply its essence is changing. At the early stages, it was connected with the essence of technology, and later with the appearance of the product. Conservatives do not need new technology, they need superficially attractive technology; they welcome only two changes in the product: when it gets cheaper and when it becomes seemingly more attractive. Therefore, a more advanced manufacturing technology is needed to make it cheaper, and the efforts of marketers to make it more vivid. On the whole, the more mature the market becomes, the less the essence of technology changes. Here automobile can be a good example. The majority of innovations are connected with style, interior and decoration of the car, aimed at making it more beautiful and comfortable, at reducing its size and price (Mohr, 2000). For example, the Chinese offered Chery, which will cost about $ 10Â  000 in the USA, while Mercedes and BMW are focused on comfort: climate control, leather seats, automatic doors and stuff. But all this does not deal with technologies; it is rather a supporting innovation. Such innovations make the existing products better, but do not create new technologies and do not change anything in their essence. As a result, the product becomes more convenient to consume. During most of the products life cycle the innovations are supportive, while disruptive innovations are much less common. Surely, in the world of high-tech, they should occur permanently, but now the technology as such becomes more mature and the intensity of intervenient innovations declines. Moore also says that the model of disruptive technologies in high-tech should also be interesting for other industries. The logical question is if principle of turning market will work for those who do not work in IT, where the author drew inspiration for his book. No less logical question is whether once turned over the market can make a turn again. The answer to both questions is yes. First, IT market is just one of many markets in the world, and it would be strange to consider it an exception to the rules. Digital technologies have transferred significant gaps to the entertainment industry. When Sony created the videotape recorder, people became accustomed to viewing home videos. In finance and airline industry, the effect of interruption can be seen today in the decentralization process and the change of aviation model. Thus, traditional carriers adhere to the nodal model, with several towns through which they conduct their main operations. The nodal model is good for long hauls, but for short distances is much more convenient to fly from point to point. Young companies like Southwest Airlines have adopted cost-effective aircrafts, which are easy to fly at medium distances. As a result, their clients were able to fly without transfers. Big companies have not noticed this niche and now its captured by small entrepreneurial companies, which is a real breakthrough. The second question is much more interesting, because a developing company will at all times meet on its way markets in both states. Moreover, it is constantly working in a situation where both types of market are taking place in one and the same market. For example, any seller of any goods in retail outlets is simultaneously working with both types of market. For those networks that are important in terms of sales and product image (class A network) the seller selects a special team, which is occupied by only the satisfaction of the vagaries of purchasers of such networks (All-For-One market). For all other networks that do not bring considerable profit, the seller holds a general division (One-For-All market). Thus, drawing out practical advice from Moore, in order to obtain maximum profit from both types of markets, a company has to divide its sales into two parts in compliance with the type of market. These departments should also be divided geographically, then the sales are to grow significantly in at least 3 months. However, the markets should be divided accurately, as the incorrect operation cannot contribute to the development of sales. If it turns out that one of the markets is just a tiny fraction of companys turnover, it should be eliminated in order to concentrate on the remaining market and increase it at times. Nowadays, it rarely happens when a bestseller contains practical, applicable to life lessons. Geoffrey A. Moores Crossing the Chasm is surely one of such rare works; it teaches both IT-companies and non-high-tech sector to separate markets and manage the gap when shifting between their types.

American Pitt Bull Terrier Essay -- Animal Research

If you were told a story about a woman who was mauled so viciously by a dog that she had to undergo the world’s first face transplant. What breed would initially come to your mind? If you said a Pit Bull, you are among the majority, but you would be wrong. It was a Labrador retriever. Why do you think so many people would assume it was a Pit Bull? In the 1900s, the American Pit Bull Terrier was commonly portrayed on American war propaganda posters to represent the country's strength, determination, and dignity. The loyal and loving breed has been a companion to people such as Helen Keller, President Theodore Roosevelt, President Woodrow Wilson, Thomas Edison, and General George Patton. Today, the American Pit Bull Terrier is inaccurately identified as a violent, aggressive and an unpredictable breed of dog. What is the truth about the American Pit Bull Terrier? Are they truly the monsters described by Oklahoma State Representative Paul Wesselhoft as â€Å"gargoyle appearing a nimal with claws and fangs the size of a tigers† (Bellamy 10A) or are they simply misunderstood? How has this breed’s image gone from one extreme to the other over the past years? The American Pit Bull Terrier can be traced back to England in the 19th century where initially the breed was created to combine the gameness, speed, and agility of a Terrier with the strength and athleticism of a Bulldog (Bolhafner 39). According to Stahlkuppe, â€Å"gameness is the willingness of a dog to continue fighting, or hunting, or pulling a cart, or defending its owner, through great stress, intense pain, and even until death† (61). Stahlkuppe goes on to describe the Pit Bull’s gameness as â€Å"Awe inspiring† (61). Once in America the breed was initially utilized in bear and bull baiti... ...t is to be a loving family pet, household protector, competitor, or fighter. It is up to the owner to properly train and socialize their dog, show them what they want and the Pitt Bull will be sure to meet whatever demands we place in front of them. Works Cited â€Å"American Pit Bull Terrier† ukcdogs.com. Revised 1 Nov 2008: Web. 22 May 2012. Bellamy, Louise. â€Å"Pit bulls are loyal, loving dogs† The Oaklahoman 18 July. 2005: pg.10A. Print Bolhanfner, Stephen.â€Å" Meet the American Staffordshire/ pit bull terrier† St. Louis Post dispatch 7 May. 2005: pg 39. Print. Devlin, Mike. â€Å" Top 10 banned dog breeds† Listverse.com. 24 Aug 2011. Web. 23 May 2012. Dorsey, Jannie. â€Å" Pit bull earns top dog rank in bites† Tampa Tribune 28 July. 2009: pg 4. Print. Stahlkuppe, Joe. The American Pitt Bull Terrier Handbook. Hauppauge, New York: Barron’s, 2000. Print.

Essay on Symbols, Symbolism, and Allegory in Hawthornes Young Goodman

Symbols, Symbolism, and Allegory in Hawthorne's Young Goodman Brown Symbolism is a literary technique that is used to clarify the author's intent. Sometimes it is used to great effect, while other times it only seems to muddle the meaning of a passage. In "Young Goodman Brown," Nathaniel Hawthorne uses objects and people as symbols to allegorically reveal his message to the reader. Nathaniel Hawthorne uses different people as symbols throughout "Young Goodman Brown." The largest symbolic roles in the story are goodman Brown and his wife Faith. Both of the characters' names are symbolic and representative of their personalities. "'With Heaven above and Faith below, I will stand firm against the devil!' cried goodman Brown," is just one of many quotes that directly relates goodman Brown's personality with his name (189). Goodman Brown is truly a good man. Faith, goodman Brown's wife, also has a name that is indicative of her nature. The story directly supports this point in the phrase "Faith, as the wife was aptly named . . . " (184). Faith is persistent in trying to keep goo...

Rapid Growth of Christianity in the First Centuries Essay

Account for the rapid growth of Christianity in the first centuries. Christianity spread rapidly from C.E for three hundred years until it was legalized. The fact that this religion spread so quickly is one of the most amazing feats in history – in just 300 years Christianity went from one person preaching about a God, to a legalized religion. One of the main reasons for this rapid growth is that Christianity was open to anyone, in Judaism, you were not automatically a Jew and some synagogues did not allow people to convert. The great thing about Christianity was that anybody could become a Christian. People often thought of Christianity as Judaism lite. This was because Christianity descended from Judaism and had a lot of the same beliefs – it was just easier to become a Christian and the rules were not quite as strict. Both Judaism and Christianity are monotheistic religions so they only believe in one god. The Jewish religion was attractive to gentiles – because of its monotheistic beliefs and moral code – who were tired of worshiping the Greek and Roman pantheons (Gods & Goddesses). It got to the point when Jewish Synagogues would no longer allow Christians in them so the Christians Christianity is said to have the highest standard of love to god and to man. Christianity often appealed to poor people who felt alienated by mainstream religions. Back then, most people would be able to speak fluent Greek, the fact that Christianity was written and mostly spoken in Greek made it appeal to the majority of the people because they could read it. Judaism however was spoken in Hebrew, so only people that could speak Hebrew could understand it. This is why the new testament was written in Greek. The Roman Empire had a weak religion, so it was very easy to get people to convert to Christianity. After a group of people converted, others often followed behind. So many people converted to Christianity that Rome became the ‘base’ of the religion. That Is why the Pope lives in Rome – this is where Christianity was ‘properly’ formed.

Overnutrition and Undernutrition

Overnutrition and undernutrition ‘Beware of diet crazes’ – Sunday Telegraph 13. 02. 05 Question 1: What is meant by the term ‘fad diet’? Fad diets are eating programs that are genuinely unbalanced, unhealthy and do not provide enough nutrition for the body. The people that follow fad diets will eventually become malnourished under nutrition. Fad diets are created usually for weight losing purposes Question 2: Identify 3 fad diets and outline the features of each. -Cabbage Soup Diet: The cabbage soup diet is about consuming a low calorie cabbage soup over seven days.It is considered as fad diet because it is designed for short-term weight-loss that requires no long-term physical activities. The diet contains a soup in which the ingredients are mostly vegetarian. It is claimed to lose about 4. 5 kg in a week but base on diet experts, most of the weight loss are water. -Three Day Diet: The three day diet is now one of the most popular short-term diets. T he diet contains a guide for three days with low fat, salt and calorie meals for breakfast, lunch and dinner. It is very unhealthy as its lack of carbohydrates and protein.Therefore it is not recommended to be used anymore than three days. -Grapefruit Diet: The grapefruit diet, also known as the Hollywood Diet is a short-term fad diet that has existed in the United States since 1930s. It involves eating half a grapefruit or drinking grapefruit juice with each meal and significantly reduce the calorie intake, often under 800 calories per day. Like all others fad diets, it is not recommended for regular use. Question 3: Celebrities have access to additional resources, to aid them in achieving weight loss, that are not generally available to average person. What are they?Most celebrities are very rich. They can have access to many different resources that help them achieving weight loss. A common example is personal trainer. The trainers are dietary and weight loss professional that kn ows many efficient ways and helpful tips that will help training, exercising and having a diet more effective than normal. Another source that will aid them is expensive exercising machinery. With these machines, the exercises will become more complicated and therefore, burnt more calories. Question 4: Explain why fad diets particularly the low carbohydrate diets, are damaging for children.Fad diets usually contain low or even non-carbohydrate diets which are very bad and can even cause fatal disease if it is used over a long period of time. As a child grow up, carbohydrate is the most essential and important mineral needed for the body to fully function. Consuming a fad diet for a long time not only will not give the body enough energy for activities but also can slow down the growing process and might cause the child to become abnormal compare to other child in both height and strength. Question 5: Explain why carbohydrates are so important in our diet.Carbohydrates are very impor tant. They serve as the main source of ‘fuel’ to the body. Without them, all the organs in our body may not function properly. For example, our nervous system cannot sustain unless is given an energy source to work, and that is of course carbohydrates. Also, our muscles and other important organs such as eye need carbohydrates to keep working. If there are not enough carbohydrates then it may cause to us tiredness and will affect our daily life. Question 6: What long term effects could a low carbohydrate diet have on people’s health?A low carbohydrate diet could cause some serious illness to our body over a period of time. Some of those illnesses are deadly such as heart disease or a higher risk of cancer. Lack of carbohydrate will also cause your organs to malfunction. Examples are reduced eye sight or lung diseases. Question 7: Identify 2 food allergies from which Australian commonly suffer. One of the most publicised food allergies is intolerance to peanuts, w hich affects about one in 200 Australian children. Peanut intolerance can become so severe that it triggers anaphylaxis, a severe allergic reaction that can be fatal.Lactose intolerance is a common food sensitivity that occurs in people who react to lactose found in milk and dairy products. Some food addictives, MSG flavour enhancer and strawberries can also cause allergies. Question 8: Investigate and evaluate one fad diet, examining the features and possible implications to health. You need to: a/ Identify one fad diet. b/ Outline the features of this diet i. e. which foods are included and which foods are prohibited. c/ Discuss possible implication to health. Fad diet: Three Day Diet * The Three Day Diet is one of the most common fad diets around the world.It claims to reduce your weight up to 4. 5 kg after 3 days. The diet contains a plan of meals (breakfast, lunch and dinner) for over 3 days with low calorie and fat foods. * Features: * Inclusion of many different meals (mainly low energy snacks) like boiled eggs or crackers. * Most meals include a vegetable and fruit serve * Coffee is included a lot. * Non-sugar appetiser is also in the diet. * Milk must be drunk after breakfast and dinner. * Prohibited food: * Sugar is not allowed along side with oil or fat. * Carbohydrates since it have a lot of energy. * Possible implication: The consequence of this low carbohydrate diet is obvious. It may reduce your weight you will eventually end up gaining as the weight loss is mostly water. Using this diet will make you become tired due to not enough energy is provided caused be the lacking of carbohydrates. Repeating this diet will severely damage your nervous, muscular and respiratory system of your body since they need the energy from carbohydrate. Diseases will therefore become created and sometimes can be fatal. Factors That Influence Food Selection ‘School canteens forced to improve nutrition content of snacks on offer’ Sunday Telegraph 13. 2. 0 5 Question 1: List some popular foods sold in school canteens during the 1980’s and 1990’s. Some popular foods sold in school canteens during the 1980’s and 1990’s are potato chips, fizzy drinks, meat pies and lollies. Question 2: What advisory body was established to assist school canteens in implementing healthier food choices? The New South Wales School Canteen Association was established to assist school canteen in implementing healthier food choices. Question 3: Identify and explain the strategy that was implemented by the State Government in May 2004.The Healthy School Canteen Strategy, launched in May 2004 has prohibited schools in NSW selling high-fat, high-sugar foods more than twice each term. A menu guide was established, which divides foods into three colour groupings aimed at encouraging canteens to serve more wholesome foods and less of the ‘takeaway’ style meals. Question 4: Outline the menu guide that was established to aid th e school canteens in categorising various foods. The menu that was established has three categories: green, amber and red. Each colour represents a different group of food base of their nutritional values and healthiness. Green: foods in the ‘green’ category should be offered abundantly, including items like bread, pasta, fruit, lean meat, chicken, fish and dairy products. -Amber: foods in the ‘amber’ group includes pizza, low-fat muffins, pies and ice blocks that should be chosen carefully and served in smaller quantities. -Red: the foods in this group are considered unhealthy, filled with sugary and fatty products. They include deep-fried food, soft drinks, lollies and cream buns. Food from this group is allowed to be served twice a term at special events, such as that last day of school.Question 5: Outline the main reasons for developing this strategy. Provide statistical evidence. The main reason behind the development of this strategy is because of the obesity of many children over the entire Australia. More than 25 percent of children in Australia are overweight or obese, which is one of the highest rates of childhood obesity in the development world. This is due to the fast-food-eating habits that have been developed along side with the growth of many large fast food restaurants. Question 6: Design a new canteen menu for our school based on the above strategy.You need to: * Include green, amber and red foods in the correct proportions * Include a variety of fresh and semi-processed * Include drinks, meals and snack. Canteen Menu The foods will be classified into category of healthiness: green, amber and red. Example: Food name – type of food (fresh, hot food, snacks or drinks) – Colour classification. Menu: * Meat pie (available with chicken, beef and vegetable) – Hot food – Amber * Sausage roll (medium or large) – Hot food – Amber * Instant noodles – Hot food – Amber * Po tato chips – Hot food – Red Bread roll and vegetable soup – Hot food – Green * Pasta – Fresh – Green * Spaghetti – Hot food – Amber * Hot dog – Hot food – Green * Fruit (apple, orange, banana, mandarins) – Fresh – Green * Fish and rice – Hot food – Green * Potato chips snacks – Snacks – Amber * Burgers (available with chicken and beef) – Hot food – Amber * Juices (available with orange, apple and grape) – Drink – Green * Chocolate bars (Mars, Boost and Snickers) – Snacks – Amber * Lasagna – Hot food – Amber * Water – Drink – Green Breakfast only: * Hash browns – Hot food – Amber * Egg and bacon – Hot food – Amber Overnutrition and Undernutrition Overnutrition and undernutrition ‘Beware of diet crazes’ – Sunday Telegraph 13. 02. 05 Question 1: What is meant by the term ‘fad diet’? Fad diets are eating programs that are genuinely unbalanced, unhealthy and do not provide enough nutrition for the body. The people that follow fad diets will eventually become malnourished under nutrition. Fad diets are created usually for weight losing purposes Question 2: Identify 3 fad diets and outline the features of each. -Cabbage Soup Diet: The cabbage soup diet is about consuming a low calorie cabbage soup over seven days.It is considered as fad diet because it is designed for short-term weight-loss that requires no long-term physical activities. The diet contains a soup in which the ingredients are mostly vegetarian. It is claimed to lose about 4. 5 kg in a week but base on diet experts, most of the weight loss are water. -Three Day Diet: The three day diet is now one of the most popular short-term diets. T he diet contains a guide for three days with low fat, salt and calorie meals for breakfast, lunch and dinner. It is very unhealthy as its lack of carbohydrates and protein.Therefore it is not recommended to be used anymore than three days. -Grapefruit Diet: The grapefruit diet, also known as the Hollywood Diet is a short-term fad diet that has existed in the United States since 1930s. It involves eating half a grapefruit or drinking grapefruit juice with each meal and significantly reduce the calorie intake, often under 800 calories per day. Like all others fad diets, it is not recommended for regular use. Question 3: Celebrities have access to additional resources, to aid them in achieving weight loss, that are not generally available to average person. What are they?Most celebrities are very rich. They can have access to many different resources that help them achieving weight loss. A common example is personal trainer. The trainers are dietary and weight loss professional that kn ows many efficient ways and helpful tips that will help training, exercising and having a diet more effective than normal. Another source that will aid them is expensive exercising machinery. With these machines, the exercises will become more complicated and therefore, burnt more calories. Question 4: Explain why fad diets particularly the low carbohydrate diets, are damaging for children.Fad diets usually contain low or even non-carbohydrate diets which are very bad and can even cause fatal disease if it is used over a long period of time. As a child grow up, carbohydrate is the most essential and important mineral needed for the body to fully function. Consuming a fad diet for a long time not only will not give the body enough energy for activities but also can slow down the growing process and might cause the child to become abnormal compare to other child in both height and strength. Question 5: Explain why carbohydrates are so important in our diet.Carbohydrates are very impor tant. They serve as the main source of ‘fuel’ to the body. Without them, all the organs in our body may not function properly. For example, our nervous system cannot sustain unless is given an energy source to work, and that is of course carbohydrates. Also, our muscles and other important organs such as eye need carbohydrates to keep working. If there are not enough carbohydrates then it may cause to us tiredness and will affect our daily life. Question 6: What long term effects could a low carbohydrate diet have on people’s health?A low carbohydrate diet could cause some serious illness to our body over a period of time. Some of those illnesses are deadly such as heart disease or a higher risk of cancer. Lack of carbohydrate will also cause your organs to malfunction. Examples are reduced eye sight or lung diseases. Question 7: Identify 2 food allergies from which Australian commonly suffer. One of the most publicised food allergies is intolerance to peanuts, w hich affects about one in 200 Australian children. Peanut intolerance can become so severe that it triggers anaphylaxis, a severe allergic reaction that can be fatal.Lactose intolerance is a common food sensitivity that occurs in people who react to lactose found in milk and dairy products. Some food addictives, MSG flavour enhancer and strawberries can also cause allergies. Question 8: Investigate and evaluate one fad diet, examining the features and possible implications to health. You need to: a/ Identify one fad diet. b/ Outline the features of this diet i. e. which foods are included and which foods are prohibited. c/ Discuss possible implication to health. Fad diet: Three Day Diet * The Three Day Diet is one of the most common fad diets around the world.It claims to reduce your weight up to 4. 5 kg after 3 days. The diet contains a plan of meals (breakfast, lunch and dinner) for over 3 days with low calorie and fat foods. * Features: * Inclusion of many different meals (mainly low energy snacks) like boiled eggs or crackers. * Most meals include a vegetable and fruit serve * Coffee is included a lot. * Non-sugar appetiser is also in the diet. * Milk must be drunk after breakfast and dinner. * Prohibited food: * Sugar is not allowed along side with oil or fat. * Carbohydrates since it have a lot of energy. * Possible implication: The consequence of this low carbohydrate diet is obvious. It may reduce your weight you will eventually end up gaining as the weight loss is mostly water. Using this diet will make you become tired due to not enough energy is provided caused be the lacking of carbohydrates. Repeating this diet will severely damage your nervous, muscular and respiratory system of your body since they need the energy from carbohydrate. Diseases will therefore become created and sometimes can be fatal. Factors That Influence Food Selection ‘School canteens forced to improve nutrition content of snacks on offer’ Sunday Telegraph 13. 2. 0 5 Question 1: List some popular foods sold in school canteens during the 1980’s and 1990’s. Some popular foods sold in school canteens during the 1980’s and 1990’s are potato chips, fizzy drinks, meat pies and lollies. Question 2: What advisory body was established to assist school canteens in implementing healthier food choices? The New South Wales School Canteen Association was established to assist school canteen in implementing healthier food choices. Question 3: Identify and explain the strategy that was implemented by the State Government in May 2004.The Healthy School Canteen Strategy, launched in May 2004 has prohibited schools in NSW selling high-fat, high-sugar foods more than twice each term. A menu guide was established, which divides foods into three colour groupings aimed at encouraging canteens to serve more wholesome foods and less of the ‘takeaway’ style meals. Question 4: Outline the menu guide that was established to aid th e school canteens in categorising various foods. The menu that was established has three categories: green, amber and red. Each colour represents a different group of food base of their nutritional values and healthiness. Green: foods in the ‘green’ category should be offered abundantly, including items like bread, pasta, fruit, lean meat, chicken, fish and dairy products. -Amber: foods in the ‘amber’ group includes pizza, low-fat muffins, pies and ice blocks that should be chosen carefully and served in smaller quantities. -Red: the foods in this group are considered unhealthy, filled with sugary and fatty products. They include deep-fried food, soft drinks, lollies and cream buns. Food from this group is allowed to be served twice a term at special events, such as that last day of school.Question 5: Outline the main reasons for developing this strategy. Provide statistical evidence. The main reason behind the development of this strategy is because of the obesity of many children over the entire Australia. More than 25 percent of children in Australia are overweight or obese, which is one of the highest rates of childhood obesity in the development world. This is due to the fast-food-eating habits that have been developed along side with the growth of many large fast food restaurants. Question 6: Design a new canteen menu for our school based on the above strategy.You need to: * Include green, amber and red foods in the correct proportions * Include a variety of fresh and semi-processed * Include drinks, meals and snack. Canteen Menu The foods will be classified into category of healthiness: green, amber and red. Example: Food name – type of food (fresh, hot food, snacks or drinks) – Colour classification. Menu: * Meat pie (available with chicken, beef and vegetable) – Hot food – Amber * Sausage roll (medium or large) – Hot food – Amber * Instant noodles – Hot food – Amber * Po tato chips – Hot food – Red Bread roll and vegetable soup – Hot food – Green * Pasta – Fresh – Green * Spaghetti – Hot food – Amber * Hot dog – Hot food – Green * Fruit (apple, orange, banana, mandarins) – Fresh – Green * Fish and rice – Hot food – Green * Potato chips snacks – Snacks – Amber * Burgers (available with chicken and beef) – Hot food – Amber * Juices (available with orange, apple and grape) – Drink – Green * Chocolate bars (Mars, Boost and Snickers) – Snacks – Amber * Lasagna – Hot food – Amber * Water – Drink – Green Breakfast only: * Hash browns – Hot food – Amber * Egg and bacon – Hot food – Amber

Characters of Zodiac Signs

What are zodiac signs? What do these signs represent? The zodiac is an annual cycle of twelve station or, (signs) along the ecliptic, path of the sun and across the heavens and recognized as the first known celestial coordinates system. Zodiac signs consist of twelve sign which are Aries the first sign, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius, and Pisces being the last of the signs. Zodiac signs belong to four different elements: Fire, Air, Water, and Earth. Fire is a positive element as well as the element air. Fire focuses on a change of form to another, as for air is associated with the spiritual part of life. However earth and water is a negative element. Earth is a solid approve with people on earth, as for water tends to mysterious cause water has no shape form or density. How do you know your zodiac sign? When you are born within a certain day of the month you are automatically assigned a zodiac sign. For example Aries are born between the days of March 21 thru April 20, Taurus born April 21 thru May 21, Gemini born May 22 thru June 21, Cancer born June 22 thru July 22, Leo born July 23 thru August 21, Virgo born August 22 thru September 23, Libra born September 24 thru October 23, Scorpio born October 24 thru November 22, Sagittarius born November 23 thru December 22, Capricorn born December 23 thru January 20, Aquarius born January 21 thru February 19, Pisces born February 20 thru March 20. However all 12 signs are similar in ways. In my research, I identify my zodiac sign its characters Along with two other zodiac signs that interest e along my research. For my birthday are 14 July, my zodiac sign is the cancer that is symbolized as the crab. Cancer’s are ruled by the moon, Cancers are very compassionate and caring with friends, family, and lovers, and very emotional. But like the crab, the cancer protects their selves with an emotional shield. Cancers can be very moody that changes with his/her environment. Like the moon it goes through phases, starting with the new phase to the full phase. Cancer also goes through similar phases. Most cancer’s feel one way that day then totally feel different the next day. But this characteristic is part of their charm. Love and romance plays a most important role to a cancer. No other sign romance is better than a cancer, and no other sign takes its emotion badly when things go sour. With their changeable native cancers are fascinating, mysterious, and stimulating personalities. A cancer most secret desire is to feel safe, secure, and spiritual. Cancer is a very sensitive sign other than the other sign. Cancer also is inappreciative to criticism. Aries being the first zodiac sign gave me a great deal of interest due to their trait and characteristic that they hold. Aries are natural born leaders, excellent pioneer, very active and very naive. Aries is ruled by mars and is a fire sign like its element Aries tend to be adventurous and very accident prone due to their adventures. Aries live for the thrill in life. Also Aries tend to be a confused sign because of it complex combination of masculine and feminine expression all combined as one. Aries are doer not talker. This is why most Aries tend to have drama in their lives. Another good quality that this sign posse is that it thrives on competition and challenges. Aries are born between, March 21 thru April 20. The third zodiac sign that most interest me is the Libra. Libras’ are ruled by the planet Venus. Libras are born between, September 24 thru October 23. Virgos are symbolized by a scale. Virgo is the only sign that is not represented by an animal or person and is the seventh zodiac sign. Libras seek equality, humanity, and balanced through life. Like the scale Libras represent balance nature. Libras are peace-loving, eager to learn, and sociable. Therefore this trait Libras has makes it easy for this sign to communication. Libras qualities that it has are very simple. Libras tend to live a no complicated life, make everybody happy lifestyle. The final zodiac sign that grabbed my interest would be the Sagittarius. Which is ruled by the planet Jupiter, which this sign is a fire sign. This sign is very much a unique sign that is symbolized by both man and animal called the archer. Sagittarius are very stern and to the point, like the symbol itself. The Sagittarius is half man and half horse aiming a bow and arrow. The symbol also represents the way of man and animal. Sagittarius are curious learner and very idealistic. This sign is also quick in temper due to it being a fire sign. In conclusion, Astrology has been dated back to 2300 B. C. Astrology is a type of prophetic look into the future and past, using the solar system. True astrology is very complex because it can be real or not. Science and astrology are based on two diametrically points of views. Everyday modern science makes new discovery about the cosmos, while knowledge of astrology is based on ancient beliefs, which all that exist and has already been discovered. Traditionally astrology is based relative positions and the movement of the celestial bodies. One thing that astrology claims to provide is the understanding of personal traits and physical characteristics. Astrology believes that each person has a predestined life and that life can be reflected and be told a story in the sky. In conclusion Zodiac signs are a big part of an astrologist. Astrologers’ believe that astrology is the missing pages from the biblical bible. Could astrology be fact or fiction? Upon my research on astrology only one who devotes his time into astrology as well as its interest in the solar system would know that answer.