Modal and Phraseological Verbs in Italian

Modular and Phraseological Verbs in Italian Notwithstanding the Italian helper action words essere and avere, Italian modalâ and phraseological action words likewise fill in as help to different action words. Italian phraseological action words (verbi fraseologici)â includeâ stare,â cominciare,â iniziare,â continuare,â seguitare,â finire, andâ smettere,â which, when utilized before another action word (for the most part in theâ infinitive, yet in addition as aâ gerund), characterize a specific verbal perspective. Peruse on to get familiar with these significant Italian helping action words. Modular Verbs The Italian modular action words are dovere, potere, volere-meaning, individually: need, probability, and volition-they go before the infinitive of another action word and show a mode, for example, in the accompanying models. The sentences tell the best way to utilize these three action words in Italian, trailed by the sort of mode in brackets, trailed by the English interpretation: Sono dovuto tornare (necessit)- I needed to return (need).Non ho potuto aiutarlo (possibilit).- I was unable to support him (possibility).Rita vuole dormire (volont).- Rita needs to rest (will). To underscore the nearby connection between the modular action word and the action word that tails it, the previous for the most part takes the helper of the second: Sono tornato. /Sono dovuto (potuto, voluto) tornare.Ho aiutato. /Ho potuto (dovuto, voluto) aiutare. This makes an interpretation of in English to: Im back. /I needed to (have, needed to) return. I made a difference. /I have (had, needed to) help.. It is entirely expected to experience modular action words with the assistant avere, in any event, when the administering action word requires the helper essere, as in: Sono tornato. /Ho dovuto (potuto, voluto) tornare.- Im back. /I needed to (have, needed to) return. Modular Verbs Followed by Essere Specifically, the modular action words take the assistant action word avere when they are trailed by the action word essere: Ho dovuto (potuto, voluto) essere magnanimo.- I needed to (have, needed) to be charitable. The nearness of an unstressed pronoun, which can be set previously or after the servile action word, affects the decision of the helper action word, for example, Non ho potuto andarci. Non sono potuto andarci.Non ci sono potuto andare. Non ci ho potuto andare. This transelates in English to: I was unable to go there. I am not ready to go there. I couldn't go there. I was unable to go there. Notwithstanding dovere, potere, and volere, different action words, for example, sapere (in the feeling of having the option to), preferire, osare, and desiderare can likewise bolster the infinitive structures: So parlare inglese. Preferirei andarci da solo.Non osa chiedertelo. Desideravamo tornare a casa. In English, this means: I can communicate in English. Id rather go alone. Do not dare inquire. We needed to return home. Phraseological Verbs To comprehend phraseological action words, its accommodating to see how they are utilized in setting, in a nutshell prases. Every one of the accompanying stages in Italian uses a phraseological action word, trailed by the kind of activity being portrayed, trailed by the interpretation of the expression and sort of activity in English: Sto parlando (azione durativa) - Im talking aboutâ (action durative)So per parlare (azione ingressiva)- I know from talkingâ (ingressive action)Cominciai a parlare (inizio dellazione)- started to talkâ (onset of action)Continuai a parlare (proseguimento dellazione)- proceeded to talkâ (continuation of)Smisi di parlare (fine dellazione)- I halted talkingâ (end of activity) Also, different expressions and articulations are utilized colloquially in Italian: essere sul punto di, andare avanti, an and so on.- be about to,â go ahead, andâ etc.

Free Essays on The Differences Between ADD And ADHD

In 1905, a German doctor named Herinrich Hoffman, who composed the tale† Struwel Peter† about a kid with ADHD. Impulsivity and mindlessness are bound to have significant issues at home and at school. (Baren, M. 1994) There are two sorts of Attention Disorders. The main kind of turmoil is Attention Deficit Disorder and the subsequent sort is Attention Deficit Hyperactivity Disorder. Include is a neurobiological issue. Analysts accepted that synthetic concoctions in the cerebrum that might be not working appropriately cause the side effects of ADD. The two most basic attributes in young people with ADD are preoccupied and implusive now and again. Albeit all youngsters might be distracted or implusive now and again, those with include have them all the more habitually. Likewise, to there impulsivity and distractedness are bound to have issues at home and school. Another characterics with this issue is that the kids will become underachievers in school. (Quinn, P. 1997) The second kind of ADHD is additionally a Nero substance issue that is hereditarily transmitted. Poor child rearing, absence of inspiration, character shortcoming, idiocy, or even mental issue, doesn't cause this issue. This issue for the most part influences three zones of individuals practices. Those three regions are consideration, impulsivity, and even hyperactivity. Researcher’s contemplates demonstrate 30 to 70 percent of kids have been determined to have ADHD will keep on having them very much into their grown-up life. Here and there this issue isn't found until the early high schooler years. This is frequently consistent with those people with consideration decifit scatter who do show overactivity or conduct issues. (Hallowell, E. 1994) The exact determination of ADHD acquired through assessments and parent-kid interviews. There are no research facility measures to perform, for example, blood or pee screens. It is basic to gauge ADHD effectively in light of different issues, for example, bipolar confusion, tension, or even depression.† It ... Free Essays on The Differences Between ADD And ADHD Free Essays on The Differences Between ADD And ADHD In 1905, a German doctor named Herinrich Hoffman, who composed the tale† Struwel Peter† about a youngster with ADHD. Impulsivity and carelessness are bound to have major issues at home and at school. (Baren, M. 1994) There are two kinds of Attention Disorders. The primary kind of confusion is Attention Deficit Disorder and the subsequent sort is Attention Deficit Hyperactivity Disorder. Include is a neurobiological issue. Scientists accepted that synthetic compounds in the mind that might be not working appropriately cause the manifestations of ADD. The two most normal qualities in young people with ADD are careless and implusive on occasion. Albeit all youngsters might be oblivious or implusive on occasion, those with include have them all the more habitually. What's more, to there impulsivity and mindlessness are bound to have issues at home and school. Another characterics with this issue is that the kids will become underachievers in school. (Quinn, P. 1997) The second sort of ADHD is additionally a Nero synthetic issue that is hereditarily transmitted. Poor child rearing, absence of inspiration, character shortcoming, ineptitude, or even mental issue, doesn't cause this issue. This issue for the most part influences three territories of individuals practices. Those three regions are consideration, impulsivity, and even hyperactivity. Researcher’s considers demonstrate 30 to 70 percent of kids have been determined to have ADHD will keep on having them a ways into their grown-up life. Once in a while this issue isn't found until the early adolescent years. This is regularly consistent with those people with consideration decifit clutter who do display overactivity or conduct issues. (Hallowell, E. 1994) The precise analysis of ADHD acquired through assessments and parent-kid interviews. There are no research center measures to perform, for example, blood or pee screens. It is basic to gauge ADHD effectively on account of different issues, for example, bipolar confusion, tension, or even depression.† It ...

Case Study Of The Online Marketplace Shiply Essay

Case Study Of The Online Marketplace Shiply Essay In the world of competitive Internet businesses, even the field of items’ shipment has moved online, and quite successfully, as the success story of a UK-based Internet service Shiply suggests. This transport company headquartered in London came to existence in 2008 and quickly gained popularity among both service users and vendors due to its new format of service delivery. Despite the UK-based location of the business, Shiply has quickly spread its operation to neighboring countries and now successfully caters for the transportation and shipment needs of residents in Germany, France, the Netherlands, and Brazil. It has also opened new facilities in Italy and Russia, furthering the expansion of its scope at present (Shiply, 2017). At present, the company is proud to have over one million registered users and over 70 thousand transportation companies vending their services at the company’s site. Since the moment of its creation, Shiply already processed over 2 million quote requests and constantly offers shipping projects and tasks for over 200 million pounds’ worth. Moreover, an additional benefit provided by Shiply is spare capacity offer (e.g., lorries and vans) that it applies to save miles for the users; by now, this new technique allowed the company to assist its users in saving over 70 million miles, which is an indisputable contribution to its corporate reputation and rising market popularity (Funderbeam, 2017). The very approach of Shiply to transportation contributed to its stable popularity among customers and vendors alike; it was considered very wise to unite individuals who need to ship some goods to a certain location and delivery companies already planning such a route with some spare space. In this way, Shiply managed to help people save unnecessary and costly extra miles, while at the same time producing a sizeable impact on the CO2 footprint reduction of the overall transportation industry. Its founder, Robert Matthams, was initially focused on the potential environmental benefit his start-up could bring, so at present, working with Shiply has numerous benefits for all participants. Users get a highly competitive price for shipment of their items, well below the market offers’ average, while vendors have an opportunity to fill their transport fully with shipped goods, thus maximizing their profit from every route. Furthermore, such optimization of the shipment process benefits t he countries’ ecology by reducing carbon emissions from unnecessary, redundant travels (Is4Profit Team, 2010). However, one should note that Shiply has already been involved in a serious legal dispute by another transport marketplace, uShip, which sued the latter for violation of the trademark and copyright law. As the uShip authorities claimed, Shiply borrowed major elements of their site and logo design, representing a grave legal violation, especially given that both companies function in the same business sector (Blog Transport, 2011). The case was settled in 2011 with Shiply agreeing to redesign the site and changing the key elements of a logo to remove resemblance. Overall, one should note that besides a dreadful incident with uShip involving some trademark and copyright violations, Shiply has established a strong positive reputation of a user-friendly, cost-effective, and ecologically conscious company. It fits the needs of contemporary users who spend the majority of their time online, keeps the pricing for shipment quite low, and at the same time allows vendors to fill their lorries and vans with shipped items for profitability and stable revenue. The online bidding system for each project enables companies to compete for users openly, while the latter receive a chance to save decent costs on moving items from one location to another one. Given the financial statistics of Shiply and tempos of its growth, it is possible to predict its further stable growth and improvement of its competitive position in the UK and global marketplace.

Government Intervention For R D And Entrepreneurship

Government Intervention To Promote RD And Innovation In Small Medium Businesses Summary – SBIR Policy The societies in the world are facing severe social and economic challenges. The 2008-09 downturn in the economy has led to lessened potential growth output, rise in unemployment and soaring public debt. To recover from this, it was necessary that the nations come up with sustainable growth sources. The search for new sources comes to an end when the countries have adopted a productivity growth infused with innovation. Innovation is the introduction of a significantly and newly improved product, method or process. It holds the access to boost productivity. All change contains a degree of novelty. (Glaister, 1996) The Oslo Manual gives account for three types of innovation. An innovation can be novel to the firm, novel to the market or novel to the world itself. The first type includes the circulation of the present innovation in the business. It is when the innovation has already for use in other companies. The change becomes new to the market when the firm is the first to introdu ce it to the market. An enormous range of factors like economy, government service, education or health, therefore, affects innovation. It can occur in any sector of the economy. (www.aaas.org) The current framework applies to change in business and sometimes in the public sector. The paper discusses innovation in the public sector in small-scale industries. The macroeconomic policies affect theShow MoreRelatedInternational Trade : The United States1461 Words   |  6 PagesIntroduction In the recent years, business become more larger due to the advancement of technology, a renewed enthusiasm for entrepreneurship and a global sentiment that favors international trade to connect people, business and market. 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Entrepreneurship is an act of being an entrepreneur which involves initiating in a business venture, gathering the necessary resources and assuming the associated risks and rewards. There are common traits associated with an entrepreneur, most entrepreneursRead MoreMultinational Corporations1681 Words   |  7 Pagestrade. Advantages and disadvantages of MNC’s: Advantages: †¢ MNC’s impact on host country: †¢ Capital Formation (money which comes into the country) †¢ Technology transfer †¢ Regional and sectoral development †¢ Internal Competition and Entrepreneurship †¢ Favorable Effect on Balance of Payment †¢ Increased Employment †¢ Offering a wider product range Disadvantages: MNC’s impact on host country: †¢ Industrial dominance (keep buying the other companies) †¢ Exploitation of raw materials

The Framework Popper Is An Intellectual Framework

The framework Popper is talking about is an intellectual framework. A neutral question is without bias, informative leading, and isn’t influenced by outside sources to receive the truest and most neutral response; however, I define a neutral question as to be neutral in order to truth without a hidden meaning within its structure, the opposite would be a leading question that encourages a desired answer. So, there is no such thing as a neutral observation or perceiving something as neutral. The statement suggests that areas of knowing lead us in a certain direction. By asking a question, one seeks knowledge beyond a neutral way. What is the effect of bias on asking questions? Is prior knowledge of something necessary before asking a question? Can we ask a question without context? How do areas of knowing affect the neutrality of a question? The areas of knowing that will be looked at will be natural science and history as scientists and historians find answers by beginning wit h questions and observations. Several assumptions can be made such as if neutral questions are impossible then everything carries bias. In order to ask a question and answer it, there can be no neutrality. All questions are leading questions. It is impossible and possible to have a neutral question; this essay will discuss the extent to which the statement is valid in natural science and history. There is no such thing as a neutral question. Everything in science has a goal or ending that is trying toShow MoreRelated A Plea for a Peircean Turn in Analytic Philosophy Essay3219 Words   |  13 Pagesdenouncing specifically its closing in on itself, resulting in barrenness and ignorance of real human problems. 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The Secret of Ella and Micha Chapter 18 Free Essays

Ella Micha won’t text me back and it’s eating away at my mind. I need to find out where he is, but Caroline’s making it difficult. She’s a photographer and wants to take pictures of the different views of our town. We will write a custom essay sample on The Secret of Ella and Micha Chapter 18 or any similar topic only for you Order Now I take her to the lake first because it’s the sunnier side of town, and pull over in a few different turnouts that give her various views. When we reach the bridge, she gets really enthusiastic and wants pictures of it too. â€Å"It has so much history to it,† she says. â€Å"And it probably carries a lot of memories for people.† I wonder if Caroline is a mind reader on top of a photographer. A thin cloud of dust surrounds us as I tap the brakes and park the car just at the brink of the bridge and she hops out with her camera bag on her shoulder. Lila and I trek after her, taking our sweet time, but I halt at the line that splits the road from the bridge. â€Å"So is this the bridge?† Lila asks, watching me through her sunglasses. I stare at the spot on the ground where Micha and I stood kissing in the rain. â€Å"Yeah, this is the bridge.† With a quiver in my heart, I step onto the concrete and walk up to the railing. Gripping the bar, I gaze out at the lake, glistening in the sunlight, so much brighter than that rainy night. Caroline clicks her camera, getting the lake at every angle while Lila roams to the other side. The wind blows through my hair and I shut my eyes, going back to that night. I’d been cleaning out my mom’s medicine cabinet earlier that morning and had come across the bottle of pills she’d taken to keep her delusions under control. I’d wondered if they’d worked for her and how they made her mind see life. So I took one to see for myself and then headed off with Micha to a party. As soon as I’d climbed in his car, he’d sensed something was off with me. â€Å"You look out of it,† he said. â€Å"Maybe we should just stay in tonight.† I shook my head and motioned for him to drive. Frowning, he drove us to the party, but he kept a close eye on me almost the entire night, following me like a puppy. Usually, I didn’t mind, but I grew restless with the desire to figure out what the hell my mother was thinking. So when Micha got preoccupied by a girl, I cornered Grantford and asked him to drive me to the bridge. He had happily obliged, thinking he was going to get some. When we arrived at the bridge it was raining buckets of water. I thanked him politely and told him he could go. He was pissed and started yammering something about why the hell did he drive me out here. I shrugged and slammed the door shut, stepping out into the rain. He spun away from the bridge, the tires of his pickup kicking up gravel and mud all over my boots. I walked over to the railing and stepped up onto the curb, observing the water through the veil of rain. But it wasn’t close enough, so I stepped up onto the beam just like I remembered her doing. It still didn’t make sense why she did it – why she thought she could fly and I don’t think it ever will. I jerk away from my reminiscing and concentrate on Caroline, who’s still snapping pictures, with the long lens of her camera close to my face. â€Å"You’re a deep thinker,† she remarks and clicks her camera again. â€Å"And you photograph well.† I shake my head. â€Å"No, I’m not. Not really.† She snaps another picture and moves the camera away. â€Å"As a photographer I get to see through a totally different eye. I think it makes me see people differently – more clearly.† â€Å"Like a mirror?† â€Å"Yeah, kind of.† She turns the lens toward the lake and starts snapping pictures of it. I recline against the railing and scroll through my messages. I only have one, Micha’s voicemail from a few weeks ago. I decide maybe it’s time. I press dial and put it up to my ear. â€Å"Hey Ella, it’s Micha,† he says nervously, unlike himself, and sighs â€Å"Well, that was a stupid opening line, so pretend you didn’t hear that.† A smile tugs at the corners of my lips. That sounds more like him. â€Å"Anyway, I’m kind of irritated that you just took off and haven’t called.† He pauses and I can hear Ethan in the background. â€Å"Actually, I’m fucking pissed off. I don’t even know what to say. You just bail after everything we’ve been through. Do you know how crazy I’ve been wondering where you were or if you were even alive? My heart compresses in my chest. I’ve never heard him so upset. â€Å"You just bailed out on everyone and people need you, even if you don’t think so. Grady’s sick – he has cancer and†¦Ã¢â‚¬  He inhales a shaky breath. â€Å"I still love you†¦ I don’t know what else to say and there’s probably not even a point of saying anymore†¦ you won’t call me back.† It clicks and the message ends. It’s not what I was imagining. I’d never once looked at it from his side – how worried he must have been. I send him another text, but again, he doesn’t respond. *** One week passes and I still don’t hear from Micha. He won’t call me or answer my texts, and his phone is going straight to voicemail. His mom has no idea where he is either and she’s starting to get really worried. Ever since I returned from the bridge, little images of what happened when Micha picked me up that night have been flickering through my head. Something infinite happened that night, not with Micha, but with me. I arrive at the conclusion, while I’m sitting out on my porch, staring at his vacant driveway, that it’s time to get to the bottom of what’s going on with Micha. There is only one person I could think of who might know where he is. Ethan. And I need backup. â€Å"What are we trying to get out of him?† Lila asks as I drive up to the shop Ethan works at. â€Å"Where Micha is.† I tell her, putting the shifter into park. â€Å"And I think Ethan might know.† Her forehead scrunches as she eyes the open garage door. Ethan is behind a car being worked on, tossing a screwdriver and catching it like a baseball. â€Å"But why am I here?† â€Å"Because you’re my backup.† â€Å"And what exactly is it you want me to do?† â€Å"I’m not sure yet.† I bite my nail, assessing the situation. Ethan is dressed in a nice pair of jeans and plaid button-down shirt, not his work clothes, which means he can leave if he wants to and he probably will, making this as difficult as possible. Especially if Micha told him not to tell me. He tips his head back and laughs at something his dad said. Then his eyes find my dad’s Firebird and his expression drops. I open the door and he throws down the tool and runs through the shop. I jog across the gravel and swing open the front door, leaving Lila behind. Sitting behind the counter is Mrs. Gregory, Ethan’s mother who has the same dark hair and brown eyes as Ethan. She looks up quickly from a magazine and her eyes brighten. â€Å"Ella, is that you?† She gets up from the stool and rounds the counter to give me a hug. â€Å"I didn’t know you were back, honey.† â€Å"For the summer, I am.† My eyes skim the room and the shop. â€Å"Is Ethan in there?† She points over her shoulder. â€Å"He just ran back into the storage room. You want me to go get him?† â€Å"Would you mind if I did?† I ask politely. â€Å"Sure, hun.† She steps aside and lets me behind the counter. The storage room is lined with rows and rows of shelves holding parts for cars. It’s quiet, dark, and the sink has a drip. â€Å"Ethan,† I say, shutting the door quietly behind me. â€Å"I know you’re in here.† â€Å"I hear a shuffle from the back corner diagonal from me. I hurry down the tire aisle, peeking through the shelf, and catch him running up the other side. I skitter backwards, hoping to cut him off at the end by the door. â€Å"Ethan will you please talk to me?† My voice echoes back at me. Looking left then right, I exit the aisle. â€Å"Look, I know he told you where he went, so will you please just tell me†¦ or at least tell me if he’s okay.† He suddenly reveals himself from an aisle a few rows down. â€Å"He told me not to tell you where he was.† I press my lips together at the sting in my heart. â€Å"I need to know. I’m worried about him.† He props his elbow on the edge of a shelf. â€Å"Well, now you know how he’s felt for the last eight months.† The painful feeling of reality sinks in. â€Å"Please, please, will you just tell me where he is. It’s killing me not knowing.† He eyes me over, like he’s hunting for my sincerity. â€Å"He went to see his dad.† My jaw almost hits the floor. â€Å"When did he find out where his dad was?† Ethan sighs and leans against the shelf. â€Å"He started calling the house a few weeks ago, asking to talk to Micha. Micha wouldn’t talk to him, but then a few days ago, he finally decided it was time to go see him.† â€Å"Is he still with his dad?† I ask. He hesitates. â€Å"No†¦ Let’s just say the visit didn’t go very well.† I force the lump in my throat down. â€Å"Is he okay?† â€Å"I’m not sure†¦.He was staying with some of our old friends over at Farrows Park the last time I talked to him.† â€Å"Is he coming back?† â€Å"Again, I’m not sure.† I sink to the cold concrete floor and let my head fall into my hands. â€Å"Why didn’t he tell me?† Ethan puffs out a loud breath and sits down beside me. â€Å"Because he didn’t want you dealing with his problems on top of your own. He worries about you all the time. It’s kind of annoying.† I raise my head and scowl at him. He chuckles and nudges me with his elbow. â€Å"What? I’m the one who’s had to listen to him talk about you for the last eight months. At one point, I almost stabbed my ears out just so I didn’t have to hear it.† I give a gentle pat to his knee. â€Å"Pretend all you want. You’re not as bad of a guy as you want people to think.† He comprehends the deeper meaning to my words. â€Å"Yeah, yeah, say what you want, but deep down, I’m just your average douche bag, like every other guy out there.† Laughing, we get up and go out to the lobby, where there’s a guy waiting at the front counter. He walks me to the door and stares out at Lila sitting out on the hood of my car examining her watch. â€Å"So what are you going to do?† he asks as I push open the door. â€Å"I’m not sure yet,† I say. â€Å"I doubt you’re going to tell me where the house is that he’s staying at.† â€Å"I don’t think it’d be a good idea for you to go there. He needs to clear his head.† He backs up toward the register with his hands stuffed into his pockets. â€Å"I got customers to take care of.† I meet Lila at the car and she slides off the hood. â€Å"Did he tell you anything?† We climb in the car and I quickly explain to her the vague details of what happened. â€Å"So where are we going?† she asks, buckling her seatbelt. The sunlight sparkles through the windshield and into my eyes. â€Å"We’re going home.† *** A couple more days drag by and I still don’t hear anything from Micha. It baffles me how much I miss him, but I do my best to keep busy, not wanting to get sucked up in the loneliness and worry. Dean and Caroline went home about a week ago. Caroline told me they’d come back to visit before the summer was over or she would at least see me again at the wedding, which is in October. Lila is out for the day with Ethan, not on a date, something they both insisted when I brought it up. My dad is locked in his room. He had a rough night and got into a fight. I received a call from Denny at two o’clock in the morning telling me to come pick him up. Deciding I need a break from my house, I peek in on my dad who is fast asleep, and then drive over to Grady’s house. Amy’s car is parked in front of the trailer and the front door is wide open, swaying in the wind a little. I hop out of the car as she walks outside with a bag over her shoulder and a box of Grady’s stuff in her arms. I fear the worst has happened. â€Å"Is everything okay?† She sighs, transferring the box to the side of her hip to free her hand so she can get the car door open. â€Å"He caught a bad case of pneumonia and he’s been taken to the hospital over in Monroe.† I brace my hand on the trunk of the car for support. â€Å"Is he okay?† Shaking her head, she sets the box on the seat and slams the door shut with her hip. â€Å"His body’s already fightin’ cancer. This just makes things worse.† â€Å"I need to go see him,† I mumble and turn for my car. â€Å"He can’t have visitors right now, Ella,† she says empathetically. â€Å"His immune system’s too low.† I frown. â€Å"Will you let me know when he can?† She gives me a small smile, but there’s something in her eyes I don’t like. â€Å"Yeah, hun. I will.† As I back down the driveway, watching her lock up, I feel helpless and out-of-control. I want to run away, back to Vegas, or somewhere else equally as far away, so I won’t have to feel it. But I don’t. *** I try not to stress too much about Grady, but my thoughts keep drifting to him. Whether he’s in a hospital bed with sterilized walls? Or did Amy take a box of his stuff to fix it up for him? â€Å"What song is this?† Lila is lying on her stomach in my bed, flipping through the pages of a magazine. â€Å"‘Black Sun’ by Jo Mango,† I say, sharpening one of my charcoal pencils over the garbage in my bedroom. â€Å"It’s sad.† She frowns, resting her chin in her hand. â€Å"It makes me want to cry.† â€Å"It’s a good song to draw to.† I return to my drawing on the floor. The dark lines of it form pieces of a shattered mirror and I start sketching a picture of a guitar inside one of them. When I’m done, each piece will hold something about my life, but it might take me a while to finish it. Lila raises her head away from her hand and glances at the window. â€Å"Did you hear that?† There’s shouting coming from outside, loud enough to be heard over the music. I shade one of the corners with my pinky. â€Å"It’s probably just the neighbors.† The yelling gets louder and Lila sits up nervously and draws back the curtain. â€Å"Ella, there’s a man and a woman fighting out in front of the driveway.† I set my pencil down on the floor and go over to the window. There’s a short, fat man and a tall, slender woman yelling at each other just outside the boundaries of my front yard. â€Å"That’s the Anderson’s,† I explain. â€Å"They always do that.† â€Å"We should stop it,† she says worriedly. â€Å"He might hurt her.† â€Å"I’ll take care of it,† I tell her. â€Å"You stay here.† I pad down the stairs, barefoot and in my boxer shorts and tank top, and poke my head out the door, but the Anderson’s have vanished from the street. The lyrics and music of â€Å"Behind Blue Eyes† by The Who is blasting from the stereo in Micha’s room next door. It’s his sad mood song, the one he lets play over and over again when he’s depressed. The lights aren’t on in the house, but the one in the garage shines brightly into the night. Sticking out of the open door is the back end of his Chevelle. There’s a large dent in the bumper that wasn’t there when he left and a scratch on the corner of the fender. Walking down the steps the concrete is ice-cold against my bare feet. I spot him through the window of the garage, searching the shelf for something with a cigarette in his mouth. I watch him move, my pulse instantly speeding up, and I have to work to keep breathing. As he pulls away from the shelf with a box in his hand, he turns his head toward the window, like he senses me out here. Our eyes lock and collide. He sets the box down and disappears out of my view. A few seconds later he walks out of the garage. His jeans ride low on his hips and the porch light hits his chest, highlighting his well-defined muscles and the cursive font of the tattoo on his rib. â€Å"When did you start smoking again?† I inquire from my driveway. He takes the cigarette out of his mouth with his eyes on me. â€Å"I slipped up a few days ago†¦ There’s just too much going on, I guess.† I take a few small steps across the driveway and my heart thuds in my chest. â€Å"Is it because of your dad?† Micha reaches the grass, just before the fence divides our houses. â€Å"How do you know about that?† I stop just short of the fence and wrap my arms around myself to keep warm. â€Å"Ethan told me.† He shakes his head, annoyed. â€Å"He’s worse than a girl.† â€Å"Hey.† I feign offense, attempting to lighten his mood. â€Å"Not all girls are bad. I’ve always been an excellent secret keeper. You know that.† He places his hands on the fence and clutches at the links. â€Å"I don’t know if that’s true anymore.† He gestures his hand at me. â€Å"Maybe this was who you always were. Maybe this place was just getting in the way of you.† He’s upset and I need to get to the bottom of why. â€Å"You could have told me about your dad.† â€Å"Could I of?† The front of his thighs push against the fence. â€Å"I don’t think you can handle it right now – you can barely handle your own problems.† I reduce the small gap left between the fence and myself. â€Å"Try me.† His eyes examine my face, looking for something deep within me. Then his head falls down, defeated, and he lets out a slow breath. â€Å"It was almost as painful as that day you ran off. I mean, he has a whole other fucking family†¦.† His voice cracks and he clears his throat. â€Å"Like we weren’t good enough or something.† The ache in his voice nearly kills me. I close my eyes and tell myself I can do this – that I’m the strong one at the moment. My eyes open and I put my finger under his chin, forcing him to look at me. His eyes are glassy, like he’s about to cry, and he tries to look away. I place an unsteady hand on his cheek and maintain his gaze. â€Å"I know it hurts right now,† I say, grappling my voice even. â€Å"But it will get better. It’ll just take some time and I’ll be here for you this time. I promise.† He looks unconvinced. Not knowing what else to say, I stand on my tiptoes, lean over the fence, and lightly graze my lips across his. Heat caresses my mouth and skin. â€Å"I need you right now,† Micha murmurs against my lips with so much desire in his eyes that my knees buckle. â€Å"I need this right now.† His hand cups around the back of my neck, much gentler than the intensity in his voice, and he crashes my body against his. He tempts me with a soft brush of his lips and every ounce of sexual tension between us explodes. I can’t help myself – I fall into him. My lips part willingly, lost in the mind-numbing moment as he slips his tongue deep inside my mouth, devouring me thoroughly. He tastes like cigarettes mingled with mint and the scent of his cologne is intoxicating. My hands trace up the front of his bare chest, and I loop my arms around his neck. The links of the fence dig into my skin as we crush it between our bodies, trying to bury ourselves into one another. Micha pulls away for a second and my lips falter in protest, but he lifts me up over the fence and encourages my legs around his waist. My inner thighs burn as they graze his hips. Every part of him touches me and it makes my body flame. I arch into him, moaning as his lips return to mine even more ravenously. â€Å"Oh my God, this feels so good.† He groans, before heading toward his house. â€Å"What are you doing?† I whisper against his lips, knowing where he’s going, but I’m not sure I’m ready for it yet. â€Å"Shh†¦Ã¢â‚¬  His warm tongue slips deep inside my mouth and I forget about arguing. His hands hold me up by the ass as he kicks the back door open and stumbles into his kitchen. He knocks over a lamp and bumps into the wall as he carries me blindly down the hall and into his room. Then we collapse on the bed, tangled together. The music is loud and he reaches over to the stereo and turns it down so it filters through the room softly. â€Å"Ow,† I squeal, squirming. â€Å"Something just poked me.† â€Å"I’m pretty sure that’s supposed to happen,† Micha jokes with feral eyes. I swat his chest and reach underneath me, retrieving a drumstick. He snatches it from my hand, laughing softly as he chucks it over his shoulder and it lands somewhere in the dark. His face turns serious as he smoothes my hair back, looking into my eyes so passionately, my nerves crack through. â€Å"Do you know I realized I loved you when we were like sixteen? But I didn’t want to tell you because I was afraid you’d run away.† I prop up on my elbows, making our faces inches away. Strands of his hair hang in my face. â€Å"But I was normal back then. Or at least partly normal.† He lets his forehead rest against mine. â€Å"Yeah, but I thought that’s how things were supposed to happen when people were in love.† I realize how bad I must have hurt him when I ran off after he tried to tell me he loved me. â€Å"Micha, I’m sorry.† His jaw spasms and he tips his head back up. When he kisses me again, it feels different somehow – more intimate. My apprehension starts to emerge, but I choke it down and let my head fall back against the pillow. His lips follow mine and he kisses all the fear out of me. My chest presses into his as my neck arches against his trail of kisses along my skin, sucking and nipping at it all the way down. â€Å"Fuck,† he groans when his mouth reaches the curve of my breast. The fabric of my tank top is thin and I don’t have a bra on. Hesitantly, his tongue lightly slides between my breasts. Instantly, my nipples harden and an irrepressible moan escapes from my lips as desire takes over my body. I sit up, stunning him, and he moves back. â€Å"What’s wrong?† he asks. Sucking in a deep breath of air, I shut my eyes and wiggle my shirt off. My chest heaves, bare and exposed, as my lungs strain for air. I’ve never been this far with a guy before – never wanted to. Getting close to someone meant getting attached and getting attached has only brought me hurt in the past. But Micha’s different. He always has been. I just didn’t realize it until now. He takes me in deliberately and then covers his body with mine, colliding our bare chest together as we collapse back onto the mattress. My fingers tangle in his soft hair as his hands travel down my shoulders to my breasts. My back bows up, seeking to feed a starvation inside my body, but unsure how to do it. Pausing, I curve my hips and rub up against him. A shot of ecstasy swells through my body and a gasp fumbles from my lips. Hearing the unrestrained noise sends me into a state of anxiety and I fall back to reality. I’m not sure if my mind is ready to go where my body obviously wants to – whether I can allow myself to completely let go. â€Å"Micha wait,† I say in a strained voice. He jerks back quickly, his hand still cupping my breast. â€Å"What is it?† â€Å"I’m sorry. I just can’t†¦ I don’t think I’m ready yet.† He kisses my forehead tenderly and boosts up on his elbows, his body still hovering over me. With his fingertip, he sketches a line from my temple to my jaw and my eyelids flutter. â€Å"Will you let me try one more thing?† I open my eyes, dazed from his touch. â€Å"I’m not sure if I can go any farther tonight.† â€Å"Just trust me, okay?† he says. â€Å"And if it gets to be too much, just say and I promise I’ll stop.† I bite at my lip, knowing where he’s going with this. â€Å"Okay.† Unhurriedly, with his eyes fastened on mine, he moves his mouth and kisses the hollow of my neck, sending shivers over my skin. His lips move downward and linger just above my breast. My eyes shut as his mouth touches my nipple and his tongue slips out over it. He sucks on it hard and I swear to God I can’t breathe. My legs vice-grip around him and the longer he devours me, the fiercer his mouth gets. With each movement of his tongue, my thighs burn hotter. I need†¦ something. â€Å"Micha, I†¦Ã¢â‚¬  â€Å"Shh†¦Ã¢â‚¬  he whispers and trails rapturous kisses up my neck. â€Å"I’ll take care of it.† His fingers slide down my bare stomach and to the bottom of my shorts, leaving a path of heat along my skin. As his lips find mine again, his finger slips deep inside me. The lyrics of the music fade away as my panic bursts into a thousand blissful pieces. Micha When Ella screams out my name, with her head tipped back, her eyes lost, it’s unlike anything I’ve ever experienced before. She trusted me enough to do things to her that no one else has and it makes me feel alive again. Of course, my dick is so hard it actually hurts. â€Å"Behind Blue Eyes† by The Who is stuck on repeat and fills up the moment. It’s the song I turn on when I feel down, but I don’t think it’s going to be that anymore – not after tonight. I brush her hair away from her forehead. â€Å"Are you okay?† Her green eyes are glazed over as she nods her head up and down. There’s a look on her face that brings a smile to my lips. â€Å"I’m better than fine.† She leans up and kisses me. I draw her in, intensifying the kiss, then let her go, needing to cool down. â€Å"You should stay here tonight.† I expect her to protest, but she nods as she tugs her shirt back over her head. â€Å"Okay, but I’ll have to use your phone to text Lila. I didn’t bring mine with me.† I kiss her forehead, then her temple, breathing her in. â€Å"I’m gonna go take a shower. I’ll be right back.† Confining a laugh, she reaches for my phone on my nightstand. â€Å"A cold one?† I grab some clothes out of my dresser and back out the doorway. â€Å"You better watch it, Ella May. Or I may decide against it and you’ll just have to deal with me for the rest of the night.† She flops back on the bed as she sends a text. â€Å"Maybe that’s what I’m hoping for.† Shaking my head, I throw my clothes on the floor and jump onto the bed, putting a knee on each side of her. She laughs as I playfully trap her arms above her head. I move my lips next to her ear and gently take a nip at her. I breathe on her neck, letting my warm breath cause her to shudder, teasing her and driving both our bodies crazy. She lets out a moan and I feel her legs start to move around me. Sighing, I pull away before I get even more wound up. â€Å"Okay, I have to go take a shower.† I climb off the bed, watching her all the way to the door. Once I’m out of the room, all of the pain I’ve been feeling about my dad smothers me again, but all I can do is keep breathing. How to cite The Secret of Ella and Micha Chapter 18, Essay examples

Public Relations of Starbucks free essay sample

Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals have to deal precisely with this aspect of every business. These professionals work hard at developing a good, positive relationship between a firm and the public it serves. Investing in good public relations for your business will help achieve its objective efficiently. Effective Public Relations can create and build up the image of an organization. During times of adverse publicity an effective Public Relations can remove the misunderstanding and can create mutual understanding between the business and the public. This paper will focus on how Starbucks uses public relations to create brand and influence public opinion. It will then focus on how the 21st century has help Starbucks adopt social media websites to help promote its business. We will write a custom essay sample on Public Relations of Starbucks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Next, we will look into a couple of crisis Starbucks has dealt with. Lastly, we will look into similarities and differences between public relations campaigns of Starbucks and a nonprofit organization. Starbucks is a roaster and retailer of coffee with over 9,031 company-operated retail stores and 7,972 licensed stores worldwide. (Starbucks Corp. (NMS: SBUX)) Starbucks is a business that prides itself on more than just retailers of coffee, but being a place for people to come in and chat, meet up or even work. I know this was true for me, I use to use Starbucks coffee shops to work on my homework, back when I attending classes in-residence. I had the toughest time trying to do homework at home so I would either go to the coffee shop or the library. â€Å"We’re a neighborhood gathering place, a part of the daily routine† (Starbucks, 2011). Public Relations play a vital role in developing a credible and recognizable brand online and offline for any business and it harnesses the power of third party testimonials in the media. It delivers a tremendous return on investments because the articles and stories generated n the media are credible. When a PR program is implemented in conjunction with marketing and advertising programs, a brand can be developed and strengthened over time. A brand is not tangible. A successful brand lives in the minds and hearts of your customers. It is all of the things they think of when they think of your company or your product. Starbucks Public Relations professionals recognized this when building the brand of their company, since the very first store opened in 1971, Starbucks as a brand has been evolving. The Siren has been a part of Starbucks from the beginning. â€Å"Her image, originally derived from a twin-tailed siren in an old sixteenth-century Norse woodcut, was at the center of Starbucks original logo. She embodies Starbucks and our coffee – evoking coffee’s allure and its seafaring tradition† (Brand Evolution FAQs, 2011). Senior Vice president of marketing at Starbucks, Anne Saunders, said â€Å"it really is about connecting with someone in a more intimate, experiential way that we think will have longer lasting ability to build affinity than a 30-second TV commercial or an ad† (Echols, 2011). Starbucks spends very little money on advertising, preferring instead to build the brand cup by cup with customers and depend on word-of-mouth and the appeal of its storefronts. They relied on consistent service and quality to get customers talking, and once they started talking, it seems they did not stop and the Starbucks brand was born. The public relations decision to leave it to the consumers to spread the word about the new brand was sketchy to other big-named businesses, but this word-of-mouth technique has served the company well in more ways than one. According to our text, â€Å"Today more than ever, the world needs not more information but also savvy communicators and facilitators who can explain the goals and aspirations of individuals, organizations, and governments to others in a socially responsive manner† (Cameron, 2008). This choice has been effective for Starbucks by separating itself from the mass commercials thrown at the public, but the technique itself lends Starbucks an air of sophistication. By not falling into the hype of commercials in its marketing, Starbucks established what it values most- people rather than profit. Starbucks technique of brand marketing has given other Public Relations professionals a creative method to follow when creating campaigns for their clients. It’s not always effective to do what everyone else is doing. Sometimes it’s not about keeping up with trends. In order to keep a positive image in the public’s eye it is crucial for any business to run a public relations campaign, however, the traditional modes of running such a campaign are slowly becoming obsolete. It is more necessary now than ever for businesses to update their public relations campaign for the 21st century, and tackle the new methodologies and tools, which include blogging and social media sites. The Internet allows companies to take on a new benefit that they would not be able to use in the real world. Having the availability to create services online will ensure your brand is stronger than the rest and the web is just to place to do it. Unlike other media, online customers can interact with the brand and its identity in a way no other medium can offer. Our text said, â€Å"Public relations personnel are expanding their communication tools to account for the fact that no single mass medium will be a good vehicle for reaching key publics† (Cameron, 2008). Social media sites, like Facebook is a huge opportunity for businesses to promote their brand online to millions of people at once and at no cost. Starbuck’s social media strategy incorporates several different elements into the mix and combined together, these elements create a social media plan that works well to create millions of fans for the brand and keep them involved in what the brand is doing. Starbucks uses social media sites such as Facebook, Twitter and LinkedIn to create a digital dialogue with its customers. Alexandra Wheeler director of Digital Strategy was hired on by Starbucks to â€Å"conduct research into how the company could use digital media and explain to the business how it could help drive customer satisfaction and sales, as well as save money† (Shore, 2010). Soon after Wheeler provided the company with the necessary information Starbucks entered the social media scene with the ‘My Starbucks Idea site’, which allowed customers and employees to interact and suggest ways of improving the company’s services and products. Since the beginning of Starbucks, they have been testing social media sites and have used such sites to help promote events and activities â€Å"such as free pastry day, which successfully drove around 1 million extra people in-store to buy a coffee and claim their free pastry† (Shore, 2010). This year’s marketing proposals include â€Å"social-media efforts and advertising for Frappuccino- which the company said has been the most engaging product on Facebook in the last year, as well as a digital scavenger hunt featuring Lady Gaga† (MORRISON). Starbucks also used social media to promote their 40th anniversary and a new website MyStarbucksSignature allowing its customers to create customized drinks. It is evident Starbucks has properly researched the benefits of using social media to promote their brand and interact positively with their customers. The holidays are a big part of any retail store and Starbucks is just the same. Again, the company reaches out to the help of social media to utilize the power of promotions during this time. â€Å"The coffee makers have used a streaming music service called Pandora to create a playlist and then encourage listeners to go in store to collect their free ‘All You Need Is Love’ CD. To collect their free CD customers must spend 15 dollars or more and in return Starbucks have pledged to give one dollar to fight aids in Africa for every CD that is given away† (Starbucks uses social media for holiday promotions, 2009). Additionally, Starbucks has created special Flikr and Facebook pages where coffee drinkers can post holiday themed pictures of them and also submit digital drawings to their Starbucks Love Project site. (Starbucks Red, 2011) Starbucks has promised to give 5 cents to Red, the company’s charity brand, for everyone of the first million images that are submitted. Starbucks have revealed that last year their use of social media was merely a trial but now they feel that it has become an integral part of their marketing strategy. Just like any business there are peaks and pitfalls, and Starbucks has seen their fair share of both. In 2001 Starbucks came under attack by the Organic Consumers Association. The Organic Consumers Association used the Internet to launch their campaign against Starbucks, attacking them for using genetically engineered products, primarily their milk. The Organic Consumers Association refused to meet with Starbucks until their demands were met. (Fair Trade vs. Starbucks , 2011) While monitoring their campaign site, purefoods. org, Starbucks worked out their crisis management plan. First, Starbucks CEO released a letter talking about the use of genetically produced products. They also changed their internal community such as their partners and employees. He addressed consumers’ concern for the use of these products and decided that Starbucks would now offer an rBST-free milk option with future plans to make all milk rBST-free milk if supplies allowed it. They continued their actions to manage the situation and were successful in keeping their good name by handling this crisis in an informative, prepared manner. (Butler, 2008). Even more recently, Starbucks has come under scrutinty for the way it has been treating its members of the Armed Forces. A former Veteran tried to walk into Starbucks with his service dog and the manager went on a rampage about why the Veteran thought he could bring the dog into a public place like Starbucks. He didn’t believe the dog was a service dog and kicked them both out and refused service to the individual. Starbucks released a statement apologizing to the customer and hoped they could serve him in the future. Nonprofit and for-profit businesses have multiple similarities and difference. The process of marketing also differs, with the biggest differing factor being the purpose of for-profit marketing is to encourage customers to buy, while the purpose of nonprofit marketing is to encourage people to give. â€Å"Nonprofit, or not-for-profit, organizations can be defined as organizations whose main purpose is to serve the public interest and are noncommercial† (Cameron, 2008). The returns on investment vary between the two, although the principles of marketing remain the same, some of the methods must be different. (Devaro, 2007). The purpose of marketing for-profit businesses is to inform potential customers in your target market know about your product or service and how it can benefit them, with a goal of selling it in exchange for money. The corporation keeps the money, and the customer enjoys the product or service he/she has purchased. For profit marketing also focuses on developing new markets for existing products or identifying markets for new product lines. Whereas, a non-profit business markets the work it does or cause it supports, instead of a product or service. Our text says, â€Å"the crucial difference is that no shareholders receive dividends, all excess funds are reinvested in the institution, and they are tax-exempt† (Cameron, 2008). The purpose of marketing is to build awareness of an issue and gaining financial support from the public for a particular cause. The customer gives money to the organization in exchange for the opportunity to contribute towards its humanitarian work. As with for profit marketing, the result is that the corporation keeps the funds, while the individual retains the knowledge that the organization uses his money to make a difference for its cause. For-profit companies can market using a variety of common methods, such as marketing mix, target market identification, position, branding, and public relations and advertising. Not for profits may also use the majority of these methods; for instance, the non-profit will conduct market analysis to identify potential donors and sponsors. The nonprofit advertises the work it does using similar media as for-profit, such as online and print, radio and possibly television advertising. Public relations professionals work just as hard as they do in for profit environments to build the visibility of the organization, maintain its reputation and establish its image as an authority in its field, while direct sales are likely to take the form of a request for a donation. The key difference between the marketing of the two types of businesses is the fulfillment of the customer need. The for-profit marketing customer has a need of his own that he fulfills by the purchase of the goods or services; the nonprofit customer recognizes the need of others and his ability to help accomplish it through donation of his time, money or service. For this reason, retail sales of the primary product or service do not apply to the nonprofit corporation. Many nonprofits do conduct retail sales of promotional items to help raise funds, but this is not their primary product or service. In conclusion, Building and promoting a brand takes a lot of consideration and methodical processing, however, if a company puts forth the effort and research for good public relations professional they can make exceptional head-way on the competition. The changes in the 21st century have made it easier for companies, both for-profit and non-profit businesses to communicate easier with their consumers. The way businesses handle their Public Relations will further enhance the likelihood through its own growth and development and will produce more successful public relations practitioners and leaders and advance the profession’s contribution to society.